Outdoor Advertising : 

Outdoor advertising has gained wide popularity these days. Its purpose is to attract the attention of the people at busy roads and in the markets. It includes use of poster displays, bill board displays, electric displays, etc.

Different types of outdoor advertising are :

• Wall painting for mural advertising : 

Under it, the advertiser sets the required message and slogans about the products. Mural advertisements are painted in bold letters on walls of shops, houses and bridges, etc. 

•  Posters and hoardings : 

posters are pasted on walls of building, bridges and other public places to convey the message to the people passing through nearby places, such as main crossings, etc. 

•  Electrical Sign boards displays : 

These involve the use of lights or neon tubes to attract the attention of people, specially during night. 

•  Signage advertising : 

Includes ‘Sky’ writing, where aeroplanes use special chemicals to form words : 

1. Plane banners where large signs are pulled behind an aeroplane. 

2. Mobile bill boards. 

3. Plastic bags used to cover the newspapers. 

4. Advertisement attached to grocery carts.