Business to Business (B2B):

• In B2B model both the parties are businessman i.e. one businessman sells its product to another.
• For example, a businessman would like to create its website for its customers or would like to design brochures for advertising his products. On the other hand – there is a businessman whose company does the activity of designing websites brochures, etc. for clients.
• When these two businessmen come in contact online we call it Business to Business (B2B) transaction achieved through e-commerce.
• In today’s fast changing world business units are interdependent. They need B2B trading for faster and effective results.
• Through B2B, suppliers, distributors, and other mediators come in contact. Since several businesses provide their services online to other businesses they compete among themselves which results in better products and services. It increases efficiency of routine business activities like that of supply management, inventory management, managing payments, etc.