Write a short note on Drawbacks of Sales Promotion.

1.	Write a short note on Drawbacks of Sales Promotion.
Answer» Sales promotion schemes suffer from the following drawbacks: 1. The incentives offered through sales promotion schemes are artificial and not real. The manufacturer is likely to recover the cost of these incentives by raising the price of products. 2. Sales promotion schemes are offered only during particular seasons. Therefore, they produce short-term results. As soon as the incentives are withdrawn, the demand also falls. 3. There is a feeling the sales promotion schemes are mainly intended to sell a sub-standard product. Inspite of criticism, sale promotion schemes help to stimulate demand and increase sales during the slack reason.

Answer»

Sales promotion schemes suffer from the following drawbacks:

1. The incentives offered through sales promotion schemes are artificial and not real. The manufacturer is likely to recover the cost of these incentives by raising the price of products.

2. Sales promotion schemes are offered only during particular seasons. Therefore, they produce short-term results. As soon as the incentives are withdrawn, the demand also falls.

3. There is a feeling the sales promotion schemes are mainly intended to sell a sub-standard product. Inspite of criticism, sale promotion schemes help to stimulate demand and increase sales during the slack reason.

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