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Write a short note on neomarxist theory on media |
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Answer» Neo Marxists ARGUE that cultural hegemony explains why we have a limited media agenda.Journalists have more freedom than traditional Marxists suggest, and the media agenda is not DIRECTLY controlled by owners. However, journalists share the world VIEW of the owners and use gatekeeping and agenda setting to keep items which are harmful to elites out of the media agenda and THUS voluntarily spread the dominant ideology. |
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