Objectives of Advertising- With the spectacle of a common man, the sole objective of advertising is to increase the sales but from the commercial point of view, the objective not restricted to this only. A product is advertised with several purposes. As per S.R.Davar, "The purpose of advertising is to benefit the producer, to educated consumer, to assist the seller or salesman to attract the traders by suppressing the competition and above all this to establish rapport between the producer and the consumer."As such advertising has various objectives which are follows.

(1) To Introduce New Products or Services- It is through advertising that the people are to be informed about any newly launched product and induce them to buy it. 

(2) To Increase Sales- Another aim of advertising is to promote sales. A trader always strives to increase sales and with this purpose in mind, he does advertising. 

(3) To Create and Develop New Markets- One objective of advertising is to explore and develop new vistas or markets, which is easier to do so by means of advertising. 

(4) To Sustain the Existing Demand- The objective here is not only to increase demand rather to exploit the current or existing demand, which requires repeated advertising. 

(5) To Education the Consumer- Advertising always directs the prospective buyers to the sellers by inspiring and educating them about the product and facilitates the efforts of the producers, this is what the advertising does. 

(6) To combat and Accomplish Success in Competition- This is also an objective of advertising to combat competition success. The products which need to be advertised should be better advertised should be better advertised than that of the competitive products. 

(7) To Increase the Goodwill of the Advertiser- It is also an aim of advertising to increase the goodwill of the advertiser, Though consistently regular and frequent advertising in a most suitable medium and manner, the faith of the consumer can be reinforced towards the advertised commodity. In our country in the popularity of Tata, Hindustan Lever and Reliance and many more, advertising has a considerable contribution.

(8) To Remove Doubts and confusion – One more important task of advertising is to dispel doubts or confusion in the way of product sales and for popularizing such product, advertising is the need of the hour. 

(9) To Make cautious- The last but not the least task of advertising is to warn the consumers against the fictitious products, the warning is also intended for the traders, too branches and by installing a better technical infrastructure, he expands his business.