The website developed by proper planning is always effective. To build a website we should first make its planning. If done with proper planning, the objective of site would be fulfilled. We communicate through websites. Hence we have to decide while planning that what we wish to communicate and by which technique. First & foremost purpose of designing a Website is to keep in mind the goal and target of website. The website should always be built to achieve its goal.

1. The Goal of the Site:

Every site has some specific purpose. This purpose guides us what to include in the site. User can prepare a detailed and decorative site. But the condition is that it must support the purpose of the site. The following facts are to be kept in mind while building a site:

• Purpose of organization
• important purposes of your site
• Method to develop the site
• Fulfilling these requirement
• Working strategy of site to achieve the goal
• Time of developing the site
• Time of updating the site.

2. Designing for the Audience:

After fixing the aim of website, we have to know about nature of viewers of the site, which type of people will be hitting it: children, students, advocates, doctors or housewives. We have to keep in mind about their expectation from your site.

For example if the designer is building the site for a publisher then the viewer’s certainly would be students, children, teachers, professors and other intellectuals. In such a case the site will be designed according to their interest and expectations.

3. Strategy:

When the designer has decided to build a particular site, we will have to think about its work-strategy. The mode of works to carry out for achieving the goal is called work-strategy. Many kinds of information can be included in the website:

• Text information
• Audio or Voice information
• Video information.