1. Brand & Branding:- The manufactures or products use a trademarks in order to give a distinct identity to their products, which is known as “Brand”.Brand refers to the product name or any word, a sign, a letter, a design sign etc. 

2. Labeling:- labeling refers to such a piece of paper or a seal by the help of which the important informations pertaining to a product are given, label is a manifestation of packaging or on a box packaging or on a bag, these pertinent information are printed or a separate piece of paper is enclosed inside the pack. 

3. Trademark:- To a layman brand and trademark are like two sides of a coin, without any distinction, but if it is meticulously studied, the difference become conspicuous. Trademark is a brand , which preserves its legitimate reserved right. When a brand is got registered by government, it becomes a trademark. 

4. Packaging:- In the modern age the importance of packaging is gradually increasing day-by-day. On the other hand, packaging provides safety and security to the product. In common term, packaging refers to a thing that contains a product inside or wrapped around, with its brand or name printed on the package.