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X Started manufacturing stylish and comfortable T- Shirt but he is unable to generate enough sales as many people tend to buy T-shirts of big and established brands from show rooms. He decided to offer T-Shirt @ Rs 250 each well below what it costs him to draw customers in. He puts notice on the window to advertise this bargain. What tactic is he using here?a) Discount b) Rebate c) Psychological Pricing d) loss leader |
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Answer» Correct option: d) loss leader |
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