1.

You have been appointed as a Brand Manager of Ford Motors. The company is to introduce a compact small car in Indian Market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples. (i) Identify which of these does branding a component of? (ii) Explain the features of a good brand name for Ford Motors with suitable examples only in the context of the case study.

Answer»

You have been appointed as a Brand Manager of Ford Motors. The company is to introduce a compact small car in Indian Market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.

(i) Identify which of these does branding a component of?

(ii) Explain the features of a good brand name for Ford Motors with suitable examples only in the context of the case study.



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