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India has widespread poverty due to various, historical,socio-economic and cultural reasons;
social cultural causes of poverty.

In order to fulfil social obligations and observe religious ceremonies, most people in India including the poor used to spent lot of money. this take them back to poverty.

Economic causes of poverty small farmers used to take loans to buy seeda,fertilizer, pesticides etc. when there is crop failure they become indebted. this takes them under poverty.

24, Moti Nagar 

Gujarat 

10th August, 20xx 

The Editor 

The Times of India 

New Delhi 

Subject : Promotion of Tourism in India 

Sir 

Through the columns of your newspaper, I would like to highlight the promotion of Tourism in India as an industry to improve the economy of our country. As we all know, Tourism is one of the biggest and fastest growing industries globally, and it affects the economic, socio-cultural, environmental and educational resources of nations. Improving the tourism industry in India would thus, lead to the national development in many spheres. It will positively affect economy which includes the growth and development of various industries directly linked with a healthy tourism industry such as transportation, accommodation, wildlife, arts and entertainment. If tourism is improved then it will lead to the creation of new job opportunities. Also, more revenue will be generated from foreign exchange, investments and payments of goods and services will also be provided. Within our country, improvement will be seen in the standard of the living of the locals in most visited tourist destinations like Delhi, Rajasthan, Uttarakhand and cities like, Agra. 

Thus, I request you to publish this letter in your esteemed newspaper so that it may encourage the respective linked industries of tourism and draw the attention of concerned authorities. 

Thanking you 

Yours sincerely 

Ankita

Staffing is the process of recruitment and selection of human resources for an organization.

Prototype of an advertisement is a sample of an ad which is used to test the effectiveness of an advertising campaign before the launch of the product in market. 

CLT – Central Location Test. During CLT different groups from within the target audience are exposed to the prototypes of the different concepts. There feedback is taken and analysed and then accordingly the final decision is taken about the approach to be taken. The conclusion reached has to be very objectively and open- mindedly accepted. This is very crucial because these results could the real pointers to how the customers would react to the messages. 

Quota Sampling – is a method of selecting survey participants. In quota sampling a population is first segmented into mutually exclusive sub-groups. Then the judgement is used to select the subjects from each segment based on a specified proportion. 

Quota sampling is of two types – 

qualitative and quantitative.

Students to mention briefly about any two genres of Radio Programme from – Radio Play, News Bulletins, News Reels, Radio Documentaries, Countdown Shows, Radio Talk, Quiz Show, etc.

Various functions of Multi Media – can be used as a great support in planning and executing any project, can be used to explain or propose a concept, using multimedia while preparing content for any topic makes the process more organized and precise, the teaching and learning can be more interactive.

(a) Penicillium notatum 

(b) Acetic acid 

(c) Fungus 

(d) Saccharomyces cereviseae

True: It is possible when depreciation is zero.

It is the evolutionary process in which same structure develops along different directions due to adaptations to different needs.

The thorns of Bougainvillea and the tendrils of Cucurbita are homologous, as they are modified stems.

True: It can happen when NFIA is negative i.e., factor income paid to abroad is more than factor income received from abroad.

Animal - Forelimb of man, cheetah, whale, bat 

Plant - Bougainvillea thorn and cucurbit tendril.

False: Market price can be less than factor cost if net indirect taxes (NIT) are negative. Market price can also be equal to factor cost if NIT is zero.

Raymond Williams was an influential critic. In his book Television: Technology and Cultural form he proposed the term „flow‟ to describe the distinctive nature of television. In his trip to USA in 1970, he became aware of „continuous interruption‟ of advertising. British TV did not have such interruptions. He submits that TV transmission has an ongoing main narrative, which is constantly interrupted with advertisements and messages. Over a period of time this continuous interruption becomes a part of the overall narrative and the audiences get used to it.

False: National Income at ‘Constant Prices’ provides a reliable base of comparison.

Multicast – Radio, TV and Satellite communication is referred to as Multicast, meaning one-way communication from single sending source to unlimited number of receivers. 

The internet transmission is "Unicast‟, referring to two-way communication and being interactive.

False: Nominal GDP can be less than real GDP, if prices in the current year are less than the prices in the base year.

ICE Age- Information, communication, entertainment.

False: It is not a part of domestic factor income. It is. a sale of property and not of factors.

Ruminant of nucellus which persist in some seed is called perisperm. It is a nutritive tissue surrounding the embryo, e.g. black pepper. It originates from the nucellus, which is the central part of the ovule in the embryo sac. 

Covert Adverting – is presently a hot trend in promoting products and services. It embeds a product or a brand in entertainment or media. Like Aston Martin in James Bond. When a product is disguised in entertainment. 

Closely aligned to the development of internet is the growth of Cloud Computing. It‟s the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility. The term „Cloud‟ is used as a metaphor.

False: Change in stock is a part of domestic capital formation.

POP – Point of Purchase Advertising- a lot of our buying is impulsive. Something attracts us and we end up buying it on the spot. Point of purchase advertising is precisely designed to induce us into such buying. Various windows displays, floor stands, banners are strategically placed like near the payment counters – so that it catches our eye.

False: Income tax paid is part of national income. It is included in profit and individual income.

False: Brokerage paid on sale of shares or any other item is a part of national income.

True: It is an expenditure made by- Indian Embassy. It is a part of Indian domestic income.

The BT toxin protein exists as inactive prototoxin. Once an insect ingest the inactive prototoxin it is converted into an active form of the toxin due to alkaline pH of gut which solubilises the cyrstals. Therefore, it does not kill the bacteria. 

In both the cases syngamy occurs outside the body. Organisms exhibiting external fertilisation show great synchrony between the sexes and release a large number of gametes into the surrounding medium (water) in order to enhance the chances of syngamy. 

Merits of internal sources of recruitment:
(a) Employees are motivated as promotion at a higher level may lead to a chain of promotions at lower levels in the organisation.
(b) Internal sources simplify the process of selection as the candidates are already known to the organisation.
(c) People recruited from within the organisation do not need induction training as the employees are already familiar with the organisation.
(d) These sources help in adjustment of surplus staff in those departments where there is shortage of staff.
(e) Filling of jobs internally is economical as compared to external sources of recruitment.

False. M₁ includes currency notes and coins, demand deposits of commercial and cooperative banks and other deposits. Time deposit is a component of M₃.

These Functions are categorized as “Protective Functions” . These functions are Performed by SEBI to Protect the Interest of the Investors and provide Safety of Investment . 

Following are the Protective Functions of SEBI:

• To check Unfair Trade Practices such as, Supply of Misleading Statements to Cheat the Investors in connection with the Securities Market.
• To Promote Code of Conduct relating to Securities Market.

Organizational Climate: Organizational Climate indicates the characteristics which describe an Organization. Some of these characteristics are Individual Autonomy, Consideration to Employees , Respect for each other etc.

Job Enrichment: Job Enrichment is a Technique through which a Job is made More Motivating. In Job Enrichment, more responsibility is added in the Job, Need for Using Variety of Skills is Increased and More Autonomy is Provided for Job Performance.

The Principle of Management Control is based on the belief that – “An attempt to Control Everything may end up by Controlling Nothing”. Minor Deviations from Standards are Insignificant for Success. They should be Ignored. Thus any significant deviation which goes beyond the permissible limit should be reported to the Management so that Corrective Action to deal with the situation can be taken up.

True. Money supply is a ‘stock concept’ as it is measured at a particular point of time.

1. Wealth can be conveniently stored in the form of money. Money can be stored without loss in value. 

2. Savings are secured and can be used whenever there is a need. 

3. In this way, money acts as a bridge between the present and the future. 

4. Money means goods and services. Thus, money serves as a store of value. 

5. It is also known as asset function of money.

Accountability means Subordinates will be answerable for the Non-completion of the Task. Creating Accountability is the Third and Final Step of Delegation Process.

1. Money when used as a medium of exchange helps to eliminate the basic limitation of barter trade, that is, the lack of double coincidence of wants.

2. Individuals can exchange their goods and services for money and then can use this money to buy other goods and services according to their needs and convenience.

3. Thus, the process of exchange shall have two parts: a sale and a purchase.

4. The ease at which money is converted into other goods and services is called “liquidity of money”.

1. Another important function of money is that it serves as a common measure of value or a unit of account. 

2. Under barter economy there was no common measure of value in which the values of different goods could be measured and compared with each other. Money has also solved this difficulty. 

3. As Geoffrey Crowther puts it, “Money acts as a standard measure of value to which all other things can be compared.” Money measures the value of economic goods. 

4. Money works as a common denominator into which the values of all goods and services are expressed. 

5. When we express the values of a commodity in terms of money, it is called price and by knowing prices of the various commodities, it is easy to calculate exchange ratios between them.

Sales Promotion activity used by Ultra Television Ltd. Is “Discounts”. This refers to Reduction of certain percentage of price for a limited period of time. Discounts induces the Customer to Buy More and also helps the Businessmen to Clear Off the Stocks. 

1. Credit has become the life and blood of a modem capitalist economy. 

2. In millions of transactions, instant payments are not made. 

3. The debtors make a promise that they will make payments on some future date. In those situations money acts as a standard of deferred payments. 

4. It has become possible because money has general acceptability, its value is stable, it is durable and homogeneous.

After analysis of the above case study, it is identified that Support Services, such as After Sales Services, Handling Customer’s Complaints, Maintenance Services etc. aim at providing Maximum Satisfaction to the Customer which in turn helps in Repeat Sales and Developing Brand Loyalty.

False. Medium of exchange function has removed the difficulty of lack of double coincidence of wants.

True. It is so because credit has become the life and blood of a modem capitalist economy that leads to economic development of the country.

True. It facilitates transfer of purchasing power from present to future.

It is a Premature Evaluation, as Ashok Misinterpreted the Comments of Kamal. Some people have the tendency to form a Judgement before listening to the Entire Message, which leads to Misunderstanding and acts as a Barrier in Effective Communication. 

Characteristics of Directing: 

• Directing Initiates Action 
• Directing takes Place at Every Level 

Saving function is generally denoted as the divergence of income and consumption: S = Y – C, where S is saving, Y is income and C is consumption. Therefore, the level of saving is based on the level of income.