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1.

Who does the trend benefit?

Answer»

The private realm.

2.

What is the trend ?

Answer»

The trend is to push even the most essential services into the private realm so that some company or others can make a profit on them

3.

What is the ‘deep irony ?

Answer»

The deep irony is while pockets of private prosperity are growing, there is an inexorable impoverishment of the resources that belong to the public realm.

4.

Combine each sequence of sentences below into a complex sentence by using at least one adjective/relative clause.1. Alcohol, a drying agent, is frequently used in cosmetics. 2. The drying agent evaporates rapidly. 3. The drying agent, therefore, has a cooling effect.

Answer»

Alcohol which is a drying agent is often used in cosmetics as it evaporates rapidly and therefore gives a cooling effect.

5.

Answer the following questions, note down the important points and then develop the points into one paragraph answers:Man today is an unstoppable buying machine. Elucidate with examples.

Answer»

1. The market has expanded for consumer goods. 

2. Vast amounts of money are spent to advertise these consumer goods.

3. Shopping has become more than a need. 

4. India had remained unaffected by all this. Now we find malls all over the country, even in the smaller towns.

Paragraph: 

The writer brings to the readers to notice their own spending habits. He wants the readers to understand why they are shopping and what are they shopping for. Is there shopping meeting their basic requirements or are they indulging in unnecessary purchases? He holds advertisers and big corporations responsible for creating a tempting market where the consumers become unstoppable buying machines. An example of it would be buying flavored drinks with no nutritive value.

6.

Read the following extracts carefully.  write the answers to the questions given below: It is to actualize this vision that ‘ millions of our youth are rushing to get their MBA degrees. (a) What is the vision referred to here? (b) When the vision is actualized what will India be referred to as? (c) Is the writer critical of or admiring our youth who are rushing to get their MBA degrees?

Answer»

(a) The vision referred to here is Advanced West.

(b) When the vision is actualized India be referred to as a developed country.

(c) The writer is critical of our youth who are rushing to get their MBA degrees.

7.

Do you like this article? Why? Why not?

Answer»

Yes, it gives awareness to the consumers to race the mother earth, restoring the sanity, all human beings have right to the basic material requirements for a life of dignity. It is necessary to say “enough” to the merely material then life to be truly meaningful and sustainable.

8.

What negative impact will the free market economy have on our country?

Answer»

The day will come to face the sheer tonnage of the garbage we throw out.

9.

Go back to the advertiser’s catchy phrase, ‘Shop till you drop’ in the first paragraph.a. What was the intended meaning of the advertisers?b. How does the writer interpret its meaning in the last paragraph?c. Now explain why the writer calls this apt and ironic

Answer»

a. Consumers’ tendency is to shop till they get exhausted or tired.

b. Consumers have a right to the basic material requirements for a life of dignity. One should turn to the commodities which is very much. required to make their life simple and meaningful.

c. The writer says this never-ending shopping will buy only superfluous things that destroy ones’ soul. .

10.

What according to the writer is the only way to restore sanity?

Answer»

The only way to restore sanity is for local communities, co-operatives, civil societies and democratic governments everywhere to take back the autonomy and initiative for their own development which they recently traded away to the giant global business corporation.

11.

As one of the remedies to the mess we have created, the writer suggests a reawakening. What does he want to reawaken?

Answer»

There is now a great need to re-awaken the numerous enabling spiritualities and wisdom traditions of the various people of the world.

12.

Why does the writer say that the model of development based on consumerism is suicidal?

Answer»

The price paid in ecological terms will make it the most suicidal enterprise the human race has ever embarked upon.

13.

Which sentence shows extraordinary powers of persuasion?(a) I left him convinced he was a fool.(b) I left him, convinced he was a fool.

Answer»

(a) I left him convinced he was a foo.

14.

Answer the following questions, note down the important points and then develop the points into one  paragraph answers:Do you personally share the concerns raised by the writer here? If ‘yes’, what individual initiative can you take?

Answer»

1. Yes. I do share the concerns of the writer. 

2. We need not mindlessly ape the West. 

3. choice is not the most wonderful thing about any product. 

4. Other concerns like eco-friendliness, bio-degradability, the personal need should matter. 

Paragraph: 

Yes, I share the concerns raised by the writer here. Consumerism has reached a level which is totally mindless and selfdestructive. Consumerism is due to the vast expansion of industries and markets. It is directly a consequence of Western influence. Though we need to benefit from the improvements in science and technology, we need not mindlessly ape the West. A wide variety in consumables is not a desirable thing if it is to only provide more choice to the consumer. Often choice can lead to confusion and unnecessary waste of time, effort and money. The other aspects of a consumable like eco-friendliness, its bio-degradability and personal need for the product are more important.

15.

What is the success story of Pepsi and Coca-Cola?

Answer»

Pepsi and Coca-cola are sold in the remotest corner of the world.

16.

The writer puts Pepsi, Coca Cola and other ‘artificially colored, flavored and sweetened water’ under absolutely unessential to human health and happiness.(a) Do you agree with his view?(b) List any five such articles/gadgets/ food items which your family has been using at home and which are not absolutely essential for your health and happiness.

Answer»

(a) Yes.

(b) Tin food, junk food, burger, ice-cream, bakery products which we use at home are not absolutely essential for health and happiness.

17.

What does an advertisement aim to do?

Answer»

The aim of the advertisement is to make money.

18.

In the writer’s opinion, shopping has become ………….

Answer»

In the writer’s opinion, shopping has become more than a need.

19.

What was the ‘dream come true’ for the US returned Indian?

Answer»

The US returned Indian dreamt that even we should have more than 83 different flavors of ice-cream to choose from, like in America.

20.

Combine each sequence of sentences below into a complex sentence by using at least one adjective/relative clause.1. The roller coaster is still one of the most exciting rides. 2. The rides are in an amusement park. 3. The roller coaster made its appearance in 1884

Answer»

The roller coaster which made its appearance in 1884 in amusement parks is still one of the most exciting rides.

21.

Combine each sequence of sentences below into a complex sentence by using at least one noun clause.1. A restaurant becomes a five-star restaurant. 2. This means the restaurant has consistently maintained superior standards. 3. The standards are of quality in food and service.

Answer»

A restaurant becomes a five-star restaurant when its superior standards of quality in food and service are consistently maintained.

22.

What thrills the present day Indian shoppers?

Answer»

Choice thrills the present day Indian shoppers.

23.

 Give one word for the following definitions. 1. the preoccupation of society with buying goods .............2. goods for sale ...........3. borderless economic order ......... 4. foreign’ trading companies which export capital along with their products ........... 5. anything that is meant for the public ...........

Answer»

1. Consumerism 

2. Merchandise 

3. Global Economy 

4. International trade 

5. Commodities / Goods

24.

Combine each sequence of sentences below into a complex sentence by using at least one adjective/relative clause.1. The man shoved the woman into a car. 2. The man was fat. 3. The man had a nasal voice. 4. The woman was startled. 5. The man mistakenly thought the woman was about to have a baby.

Answer»

A man. with a nasal voice who mistakenly thought a fat woman was ‘ pregnant, startled her by shoving her into a car.

25.

Combine each sequence of sentences below into a complex sentence by using at least one noun clause.1. Someone said this. 2. History is a record of dates and battles. 3. This ignores most of history’s significance. 4. This makes history merely a list of selected events.

Answer»

Someone said that history is just a record of dates and battles, which ignores its significance, making history merely a list of selected events.

26.

Combine each sequence of sentences below into a complex sentence by using at least one noun clause.1. The earth’s climate changes. 2. The earth’s climate even now may be changing rapidly. 3. This is widely recognized

Answer»

It is a widely known fact that the earth’s climate is changing rapidly.

27.

Combine each sequence of sentences below into a complex sentence by using at least one noun clause.1. He tells me. 2. He distrusts his own sons. 3. It is difficult to understand his reason.

Answer»

He tells me that he distrusts his own sons, which is difficult to understand.

28.

Combine each sequence of sentences below into a complex sentence by using at least one adjective/relative clause.1. A cottage and his wife had a hen. 2. The hen laid an egg every day. 3. They were lucky. 4. The egg was golden.

Answer»

A cottage and his wife were lucky as they had a hen which laid a golden egg every day.

29.

Combine each sequence of sentences below into a complex sentence by using at least one Adverbial clause.1. Suppose there isn’t any cake. 2. Suppose there aren’t any friends around. 3. A birthday cannot really be fun. 4. His birthday is on 4 January.

Answer»

If there is no cake and if there are no friends, his birthday on 4 January cannot really be fun.

30.

Combine each sequence of sentences below into a complex sentence by using at least one adjective/relative clause.1. Walden Pond is now the site of many tourist stands. 2. Walden Pond was once admired by Thoreau for its natural beauty. 3. Henry David Thoreau built himself a solitary hut on the shore of Walden. 4. He lived there for two and a half years.

Answer»

Walden Pond which is now the site of many tourist stands was once admired by Henry David Thoreau who built himself a solitary hut on its shore where he lived for two and a half years.