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Which of the following is an organic way of driving traffic to a brand site?
CHOOSE the correct option from below LIST
(1)Display AD MARKETING
(2)Search Engine Marketing
(3)Search Engine Optimization

Answer:-(3)Search Engine Optimization

Customer Perception develops ___________.
Choose the CORRECT option from below list
(1)When a user VIEWS an ad
(2)When a user visits the STORE
(3)Post the purchase
(4)All the options
(5)During the purchase

Answer:-(4)All the options

Which of the following aims at influencing USERS who have already begun their research on sites like Google, but not necessary that they have visited a BRAND SITE?
Choose the correct option from below list
(1)Contextual MARKETING
(2)Search Retargeting
(3)Remarketing

Answer:-(2)Search Retargeting

Digital Marketing HELPS to IMPROVE _____________.
Choose the correct option from below list
(1)All the options
(2)Brand Awareness
(3)REACH
(4)Sales

Answer:-(1)All the options

By reading through the customer reviews of a product on Amazon, a customer _______.
Choose the CORRECT option from below LIST
(1)Forms a PERCEPTION of the product
(2)Experiences the product
(3)Is aware of the brand

Answer:-(1)Forms a perception of the product

Which of the following PLATFORMS is used by publishers to CONNECT to multiple AD Exchanges?
Choose the correct option from below LIST
(1)Demand Side Platform
(2)Supply Side Platform
(3)Ad network

Answer:-(2)Supply Side Platform

Paid Search Marketing is about BIDDING and BUYING relevant keywords.
Choose the correct option from below list
(1)TRUE
(2)False

Answer:-(1)True

In GOOGLE AdWords, which of the following factors is/are important for winning the auction?
Choose the correct option from below list
(1)Quality Score
(2)Bid Value
(3)Ad RANK
(4)Bid Value and Quality Score

Answer:-(4)Bid Value and Quality Score

Real-time bidding is a form of programmatic buying.
Choose the correct option from below LIST
(1)TRUE
(2)False

Answer:-(1)True

The following are Social Media Management Tools, EXCEPT __________.
Choose the CORRECT option from below list
(1)Lithium
(2)HootSuite
(3)Hubspot
(4)Drupal

Answer:-(4)Drupal

Ads that play in the beginning, end or the mid of YouTube videos are _______.
Choose the CORRECT option from below LIST
(1)In-stream ads
(2)In-search ads
(3)Overlay ads
(4)DISPLAY ads

Answer:-(1)In-stream ads

Which of the following design approaches help in building sites that are optimized for varied screen sizes?
Choose the correct option from below LIST
(1)Mobile Optimized Design
(2)ADAPTIVE WEB Design
(3)Progressive ENHANCEMENT
(4)Responsive Web Design

Answer:-(4)Responsive Web Design

Designing a SITE for MOBILE is very SIMILAR to Web.
Choose the correct option from below list
(1)True
(2)False

Answer:-(2)False

Which of the following involves the use of technology platforms to AUTOMATE buying and selling of media?
Choose the correct option from below LIST
(1)Programmatic ADVERTISING
(2)Display Advertising
(3)Real-time Advertising
(4)Instant Advertising

Answer:-(1)Programmatic Advertising

Facebook Adverts is an ADVERTISING platform that can DELIVER ads on _____________.
Choose the correct OPTION from below LIST
(1)Instagram
(2)Both Facebook and Instagram
(3)Facebook

Answer:-(2)Both Facebook and Instagram

The MAIN objective of DIGITAL Marketing is to ___________.
Choose the correct option from below list
(1)Be present on all channels
(2)All the options
(3)Replace traditional channels
(4)Have as MANY FOLLOWERS as possible
(5)None of the options

Answer:-(5)None of the options

Which of the following CAPABILITIES are offered by Web Content Management TOOLS?
Choose the correct option from below LIST
(1)All the options---------------
(2)Workflow Management
(3)Integration with Enterprise Applications
(4)Simplification through Templates
Centralized Version Control

Answer:-(1)All the options

Which of the following platforms can be used by ADVERTISERS to bid and purchase AD impressions across ad exchanges?
Choose the correct option from below LIST
(1)Supply Side Platform
(2)Ad network
(3)DEMAND Side Platform

Answer:-(3)Demand Side Platform

Social Media Analytics can HELP in _________.
Choose the correct option from below list
(1)Spot TRENDS
(2)All the options mentioned
(3)Understand Customer Perception of Brand
(4)Detect Threats
(5)Identifying Influencers

Answer:-(2)All the options mentioned

The OBJECTIVE of In Game ADVERTISING is to drive sales.
Choose the correct option from below list
(1)True
(2)False

Answer:-(2)False

Facebook Adverts allows advertisers to _______.
Choose the CORRECT OPTION from below list
(1)All the OPTIONS
(2)Drive SALES through Buy Now
(3)Target USERS by life events
(4)Remarket to users

Answer:-(1)All the options

The following are open SOURCE WCMs, except __________
Choose the correct option from below list
(1)JOOMLA
(2)MAGNOLIA
(3)SITECORE
(4)Drupal

Answer:-(3)Sitecore

Which of the FOLLOWING strategies have HIGHER CONTROL on sites/pages GETTING listed in Google SERPs?
Choose the correct option from below list
(1)Both the options
(2)SEO
(3)SEM

Answer:-(3)SEM