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51.

Original products, product improvements, product modications, and new brands that a rm develops through its own research and development eorts are called:a. Altered products. b. Concept products.c. New products. d. Supplemental products.

Answer»

c. New products.
Discussion
52.

Demographic segmentation divides the market into groups based on which of the following variables? a. Size, location, industry, customer b. Size, company, industry, technology c. Location, size, occupation, race d. Customer, technology, company, industry

Answer»

c. Location, size, occupation, race
Discussion
53.

………. emphasizes on the product & ……….. Emphasizes on the Customers needs & wants. a. Selling, Marketing b. Marketing, Selling c. Consumer, Customer d. Marketing, Customer 

Answer»

a. Selling, Marketing
Discussion
54.

Select an appropriate denition of Want a. Consumer Needs b. Needs backed by buying powerc. Needs directed to the product d. Basic human requirements

Answer»

C . Needs directed to the product
Discussion
55.

………..are the form of human needs take as shaped by culture & individual personality. a. Wants b. Demands c. Needs d. Social Needs

Answer»

Social Needs .are the form of human needs take as shaped by culture & individual personality.
Discussion
56.

What is market segmentation and types?

Answer»

The purpose of market segmentation is to identify different groups within your target audience so that you can deliver more targeted and valuable messaging for them. For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral.
Discussion
57.

Define and explain the four types of market segmentation

Answer»

There are four main customer segmentation models that should form the focus of any marketing plan. For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
Discussion