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The majority of people worldwide rely on a small number of US-based SEARCH companies. Yahoo and the Open Directory each have international branches of their directories, and Google has versions of its search engine for many different countries.

If you can get LISTED on a smaller regional or local website directory, it will help your search engine placement on all of the MAJOR search engines by increasing your “popularity” (the number and QUALITY of links to your site). Some local directories provide direct links to websites listed, while others use scripts to track clicks on the sites listed. TI the directory is using a script, your LISTING in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may drive a few visitors.

The majority of people worldwide rely on a small number of US-based search companies. Yahoo and the Open Directory each have international branches of their directories, and Google has versions of its search engine for many different countries.

If you can get listed on a smaller regional or local website directory, it will help your search engine placement on all of the major search engines by increasing your “popularity” (the number and quality of links to your site). Some local directories provide direct links to websites listed, while others use scripts to track clicks on the sites listed. TI the directory is using a script, your listing in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may drive a few visitors.

The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your website. Assuming you’ve REBUILT your site and loaded it ONTO your server, REPLACING the old files, you need to be prepared to wait anywhere from a few days (if you USE a pay-for-inclusion service) to a few months.

If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your SEARCH engine rankings within 4-6 weeks.

The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your website. Assuming you’ve rebuilt your site and loaded it onto your server, replacing the old files, you need to be prepared to wait anywhere from a few days (if you use a pay-for-inclusion service) to a few months.

If your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks.

There were 2,970.000,000 WEB pages INDEXED by Netcraft as of FEBRUARY 2007, and 70,392,567 websites were indexed by Yahoo! as of August 2005. These are the most RECENT figures:the longer or later on in the year it goes there will be more websites so you could check it one day and then the next day check and 1000 more sites could be up Google announced on 7/25/2008 that it had indexed over I trillion unique URL’s. Every day, more sites GET created. That means this answer will change fairly rapidly over short periods of time.

There were 2,970.000,000 web pages indexed by Netcraft as of February 2007, and 70,392,567 websites were indexed by Yahoo! as of August 2005. These are the most recent figures:the longer or later on in the year it goes there will be more websites so you could check it one day and then the next day check and 1000 more sites could be up Google announced on 7/25/2008 that it had indexed over I trillion unique URL’s. Every day, more sites get created. That means this answer will change fairly rapidly over short periods of time.

GOOGLE is by far the most used search ENGINE today. In addition to providing Web search at its home page, Google.com, Google also provides web search results to several of the most popular Internet destinations, including Yahoo! [NOTE: As of 02/18/2004, Yahoo! no longer uses Google as its default search engine.] and AOL Google does far more than 200 million (>200,000,000) searches EVERY day through Google.com. That number was reported by Google all the way back in 2001, and they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000 searches every day through Google.com.

Google is by far the most used search engine today. In addition to providing Web search at its home page, Google.com, Google also provides web search results to several of the most popular Internet destinations, including Yahoo! [Note: As of 02/18/2004, Yahoo! no longer uses Google as its default search engine.] and AOL Google does far more than 200 million (>200,000,000) searches every day through Google.com. That number was reported by Google all the way back in 2001, and they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000 searches every day through Google.com.

In a general sense, link popularity is DETERMINED by the number and quality of websites that have LINKED to your website (often referred to as “backlinks”). The effects of link popularity are threefold: (1) links to your SITE give Web users ways to find your site while visiting other sites; (2) links to your site give search engine SPIDERS (robots) trails to follow to find and index or re-index your site; (3) links to your site are essentially votes for your site in search engine ranking algorithms, but not all votes are counted equally. When two sites are equally well optimized for search engine performance on any given keyword phrase, the search engine will generally rank the one with more link popularity above the other.

In a general sense, link popularity is determined by the number and quality of websites that have linked to your website (often referred to as “backlinks”). The effects of link popularity are threefold: (1) links to your site give Web users ways to find your site while visiting other sites; (2) links to your site give search engine spiders (robots) trails to follow to find and index or re-index your site; (3) links to your site are essentially votes for your site in search engine ranking algorithms, but not all votes are counted equally. When two sites are equally well optimized for search engine performance on any given keyword phrase, the search engine will generally rank the one with more link popularity above the other.

To GET your SITE listed in the Google Directory, you need to get your site listed in the Open Directory. The Google Directory is CREATED from the DATA included in the Open Directory.

To get your site listed in the Google Directory, you need to get your site listed in the Open Directory. The Google Directory is created from the data included in the Open Directory.

Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on Google, VISIT The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web Consortium. The most fool-proof method to block spidders is to password protect any files that you don’t want INDEXED by the search engines. See Can a search engine index PAGES that are password protected.

In general, you should create a robots.xt file for the root folder on your site, use the robots meta tag on pages you don’t want indexed, and password protect any files you’re serious about protecting.
Here is a robots meta tag:

<meta name “robots” content=”noindex, nofollow">

Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on Google, visit The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web Consortium. The most fool-proof method to block spidders is to password protect any files that you don’t want indexed by the search engines. See Can a search engine index pages that are password protected.

In general, you should create a robots.xt file for the root folder on your site, use the robots meta tag on pages you don’t want indexed, and password protect any files you’re serious about protecting.
Here is a robots meta tag:

<meta name “robots” content=”noindex, nofollow">

No spider ever has INDEXED every link on the Internet. The Internet is growing so fast that it is DIFFICULT for any to keep up. There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your WEB pages will be followed.

Generally, when a new site is launched, a search engine spider will INDEX the home page only. On subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is DETERMINED by the number and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically recommends submitting your site to Yahoo and to The Open Directory if you’re having trouble getting indexed by the Google spider.

No spider ever has indexed every link on the Internet. The Internet is growing so fast that it is difficult for any to keep up. There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your Web pages will be followed.

Generally, when a new site is launched, a search engine spider will index the home page only. On subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is determined by the number and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically recommends submitting your site to Yahoo and to The Open Directory if you’re having trouble getting indexed by the Google spider.

A spider is a piece of software that follows links throughout the Internet, GRABBING content from sites and ADDING it to search engine databases.

Spiders follow links from one page to ANOTHER and from one site to another. That is the primary REASON why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention PAID to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.

A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases.

Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links. That’s because Google came clean and said in public that the number and quality of links to your site will directly impact its rankings in the search results.

Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be LEFT off the page. A meta description tag is supposed to be a brief and concise summary of your page’s content, A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both proposed in order to make using the WEB easier. Unfortunately, WEBMASTERS over the years have abused meta tags so much that search engine creators have had to de-emphasize their IMPORTANCE in their ALGORITHMS.

Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page’s content, A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much that search engine creators have had to de-emphasize their importance in their algorithms.

The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor’s browser to load a NEW WEB page after a specified number of seconds have passed after the initial document has loaded, basically REDIRECTING the visitor to the new page. The webmaster SPECIFIES the new page to be loaded and the number of seconds that must PASS before the new page is loaded.

The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document, will cause the visitor’s browser to load a new web page after a specified number of seconds have passed after the initial document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and the number of seconds that must pass before the new page is loaded.

Though META description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search ENGINE ranking, and the meta description tag INFLUENCES the LIKELIHOOD that a person will actually CLICK on the search engine results page and visit your site.

The meta description tag is intended to be a brief and concise summary of your page’s content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form:

<meta name=”description” content=”Brief description of the contents of your page.”>

Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the likelihood that a person will actually click on the search engine results page and visit your site.

The meta description tag is intended to be a brief and concise summary of your page’s content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form:

<meta name=”description” content=”Brief description of the contents of your page.”>

Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many SITES, particularly image-heavy sites, ALT text is one of the few elements AVAILABLE for the search engines to INDEX. If your page has no text at all on it, it can still get a high search ENGINE placement by USING ALT text.

Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites, particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no text at all on it, it can still get a high search engine placement by using ALT text.

If you spend enough time looking at search engine RESULTS, eventually it will OCCUR to you that sites seem to be ranked in part BASED upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a FACTOR in the search engine ALGORITHMS.

If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a factor in the search engine algorithms.

Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag CONTRIBUTE to your search engine ranking. A meta keywords tag is supposed to be a brief and concise LIST of the most IMPORTANT THEMES of your page. The meta keywords tag takes the following form:
<meta name= “keywords” content "keywords,keyword,keyword phrase, etc.”>

Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:
<meta name= “keywords” content "keywords,keyword,keyword phrase, etc.”>

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of PURPOSES, but in the CONTEXT of search engine OPTIMIZATION when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief PERIOD of time by hiding keyword stuffed sentences on your page, but you will risk having your SITE permanently BANNED from the search engines. As we state on our SEO Services page, search engine optimization is not a process of manipulating or tricking the search engines.

The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is not a process of manipulating or tricking the search engines.

HIDDEN text is textual content which your visitors cannot see, but which is still readable by the SEARCH engines. The idea is to load a Web PAGE with keywords and keyword phrases that would be UNSIGHTLY to visitors but that would improve the page’s rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the MAJOR search engines.

Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page’s rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.

In the search engine WORLD, spam is defined as the manipulation of a web page to GIVE it an ARTIFICIAL boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines PROVIDE specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not ALWAYS been the case.

In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.

SEARCH engine OPTIMIZATION is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top RANKING on the major search ENGINES for SELECTED search terms and phrases.

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

It can take several months for GOOGLE to FULLY index your new site. In the process, Google will find PAGES that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the Page Rank of INDIVIDUAL pages changing over time. It depends on the extent to which your FOOTPRINT has changed If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the Page Rank of individual pages changing over time. It depends on the extent to which your footprint has changed If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

It depends on your current STATUS with the search engines and email lists. If your site is fundamentally search FRIENDLY, you COULD see RESULTS within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few DAYS. You can speed this up with a number of strategies.

It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few days. You can speed this up with a number of strategies.

For return on investment, search ENGINE optimization and MARKETING is unsurpassed - it will deliver much Larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation. ONE thing is for sure - without it done right, expect little traffic except from spiders attempting to index your pages

For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much Larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic except from spiders attempting to index your pages

When using professional consultants, the justification is abundantly clear - without properly EXECUTED online marketing, your WEB SITE will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen RETURN on investment payback in as little as 3-6 MONTHS.

When using professional consultants, the justification is abundantly clear - without properly executed online marketing, your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we have seen return on investment payback in as little as 3-6 months.

Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a SPONSORED link or a paid for PLACEMENT, natural search results get presented as a direct result of the search engine’s indexing and search ALGORITHMS. Usually you do not PAY for a natural search LISTING.

Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine’s indexing and search algorithms. Usually you do not pay for a natural search listing.

PPC is much like advertising, and are those links that COME up when you enter a keyword in a SEARCH FIELD. Also known as sponsored links or RECOMMENDED links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you GET. You can help you with both.

PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.

Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a FRIENDLY notification of the products and services you provide. Search marketing is more EFFICIENT for acquiring visitors, and is based on the premise that the VISITOR is LOOKING for what you offer.

Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.

It used to be. Back in the earlier days of search, ALTAVISTA used meta-tags to index a site with keywords in the meta-tags SECTION of a page. Then you would SUBMIT it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and not find the pages they were looking for. Google and other search engines followed with algorithmic CRITERIA that made the search experience much more relevant.

It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the search experience much more relevant.

No amount of web design will overcome the LACK of TRAFFIC for a website, or lack of content on pages. With web analytics, we can determine how many visitors you’ve had and what they looked at., and for how LONG. What you find is, the real challenge is getting relevant visitor traffic to BEGIN with. And then EVEN within the web site, the next challenge is to appear credible

No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics, we can determine how many visitors you’ve had and what they looked at., and for how long. What you find is, the real challenge is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible

SEARCH Engine Visibility can be purchased directly from my PUBLISHER, New Riders. You can ALSO go to other well-known book STORES such as Amazon. Barnes & Noble, and Borders.

Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known book stores such as Amazon. Barnes & Noble, and Borders.

Glad you asked. I like speaking ENGAGEMENTS, especially since I used to teach at two MAJOR universities. Some of the topics I cover are:

• Understanding search engine marketing
• Search-engine friendly web site design
• Successful site architecture
• Optimizing Flash and non-HTML content
• Search engine VISIBILITY and usability
• Web COPYWRITING for search engine visibility

Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the topics I cover are:

Search Engine Visibility is a must have book for people to read before they BEGIN designing or redesigning a WEB site.

Search engine marketers and web site designers can LEARN how to design and promote web SITES in a non-spam manner, i.e. in a way that the search engines and directories approve.

Advertising agencies, who often outsource search engine marketing, need to have a basic understanding of how search engine marketing WORKS, and what they should and should not promise their clients. All too often, ad agencies confuse search engine optimization with search engine advertising. This book will help them with any confusion they may have.

It will also help firms that hire advertising agencies who provide SEO services. Being well educated about the entire search engine marketing process will help you make a better Marketers and marketing agencies, in particular, will benefit most from Search Engine Visibility since the responsibility of online marketing falls squarely on their shoulders.

The submission section will be particularly valuable to them.

Search Engine Visibility is a must have book for people to read before they begin designing or redesigning a web site.

Search engine marketers and web site designers can learn how to design and promote web sites in a non-spam manner, i.e. in a way that the search engines and directories approve.

Advertising agencies, who often outsource search engine marketing, need to have a basic understanding of how search engine marketing works, and what they should and should not promise their clients. All too often, ad agencies confuse search engine optimization with search engine advertising. This book will help them with any confusion they may have.

It will also help firms that hire advertising agencies who provide SEO services. Being well educated about the entire search engine marketing process will help you make a better Marketers and marketing agencies, in particular, will benefit most from Search Engine Visibility since the responsibility of online marketing falls squarely on their shoulders.

The submission section will be particularly valuable to them.

There are 3 essential components of a search engine campaign:

1. Text component: A web SITE must CONTAIN the words that your target audience is typing into search queries.
2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be “spider friendly.”
3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as WELL to assist with popularity.

A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.

After all of these ELEMENTS are in place on a web site, we submit to the major search engines in a non-spam manner.

There are 3 essential components of a search engine campaign:

1. Text component: A web site must contain the words that your target audience is typing into search queries.
2. Link component: Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be “spider friendly.”
3. Popularity component: All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.

A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.

After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.

SEARCH ENGINE optimization (SEO) is DESIGNING, writing, and coding (in HTML) your entire WEB site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected KEYWORDS and key phrases.

Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

There are a few key criteria utilized to evaluate SEARCH engine marketing vendors. The following are just a few of the most important: length of time in business, collective industry experience, number of employees. number of clients, size of clients, client and employee TURNOVER, depth and breadth of service offering, pricing, proprietary services, industry CREDIBILITY, client testimonials, success stories, strategic PARTNERS, philosophy and process. Look at their client’s visibility versus their own, as “search engine marketing” is a HIGHLY competitive term, and those that perform well probably have a little too much time and not enough client work to keep them busy. Be sure to ask for references if they don’t have testimonials and success stories.

There are a few key criteria utilized to evaluate search engine marketing vendors. The following are just a few of the most important: length of time in business, collective industry experience, number of employees. number of clients, size of clients, client and employee turnover, depth and breadth of service offering, pricing, proprietary services, industry credibility, client testimonials, success stories, strategic partners, philosophy and process. Look at their client’s visibility versus their own, as “search engine marketing” is a highly competitive term, and those that perform well probably have a little too much time and not enough client work to keep them busy. Be sure to ask for references if they don’t have testimonials and success stories.

Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and REMAIN cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Internet Marketing Manager who is RESPONSIBLE for implementing search engine marketing programs, but often times, this person outsources the day-to-day SEM ACTIVITIES to a trusted vendor to free up their time educate and manage internal resources, develop long-term strategies and to create optimized content. Factors INFLUENCING the decision process include objectives, timeline, available marketing budget and internal resources.

Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Internet Marketing Manager who is responsible for implementing search engine marketing programs, but often times, this person outsources the day-to-day SEM activities to a trusted vendor to free up their time educate and manage internal resources, develop long-term strategies and to create optimized content. Factors influencing the decision process include objectives, timeline, available marketing budget and internal resources.

Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track "impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. if your objective is to generate qualified leads, you can track online REGISTRATIONS (for newsletters, EVENTS or white papers), downloads (trials or demos) or EMAIL inquiries. If your objective is sales, you can track ecommerce sales or offline sales via PRINTABLE COUPONS or phone call tracking.

Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track "impressions” and “clicks” on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure “click through” and “conversion” rates. if your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

The EASIEST way to get STARTED with SEARCH engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and read our SEM blog, which contains a VARIETY of links to search engine marketing industry NEWS and resources.

The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and read our SEM blog, which contains a variety of links to search engine marketing industry news and resources.

UNLESS your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search ENGINE marketing, whether it be search engine OPTIMIZATION (SEO) or pay-per-click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners, investors, leads or sales, search engine marketing offers an OPPORTUNITY to improve your bottom line. A quick assessment by professionals (like Anvil) will HELP clarify the need and fit.

Unless your company is headquartered in a cave and your customers are other cavemen, it’s very likely that your company will benefit from some aspect of search engine marketing, whether it be search engine optimization (SEO) or pay-per-click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners, investors, leads or sales, search engine marketing offers an opportunity to improve your bottom line. A quick assessment by professionals (like Anvil) will help clarify the need and fit.

Research indicates that a high percentage of the de eloped world is online, so the odds your POTENTIAL customers, partners, employees and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared with both online and offline channels like email, direct mail and broadcast). Search engine marketing both an excellent AVENUE for brand-building and cost-effective at generating leads and online sales. if your COMPANY doesn’t currently have a search engine marketing strategy, you’re behind the curve. Do a search for your own company, competitors and industry terms and SEE for yourself

Research indicates that a high percentage of the de eloped world is online, so the odds your potential customers, partners, employees and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared with both online and offline channels like email, direct mail and broadcast). Search engine marketing both an excellent avenue for brand-building and cost-effective at generating leads and online sales. if your company doesn’t currently have a search engine marketing strategy, you’re behind the curve. Do a search for your own company, competitors and industry terms and see for yourself

Search engine marketing is an UMBRELLA term referring to all activities utilized to generate visibility in search engine results in order to INCREASE REVENUE. Common strategies and tactics include search engine optimization (SEO), search engine and directory submission, link development, pay-per-click (PPC) management, shopping feeds, affiliate marketing and online PUBLIC relations (promotion via blogs, engines, threaded forums, newsgroups, discussion lists and chat).

Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), search engine and directory submission, link development, pay-per-click (PPC) management, shopping feeds, affiliate marketing and online public relations (promotion via blogs, engines, threaded forums, newsgroups, discussion lists and chat).

Yes. VERMONT law also imposes criminal penalties on telemarketers who call a Vermont telephone number without having FIRST registered with the Vermont Secretary of State, UNLESS the company is a federally-REGULATED financial institution (e.g. a federal bank), or is already regulated by, or registered or licensed with, ONE of the following Vermont governmental agencies: Secretary of State, Public Service Board, Department of Banking. Insurance, Securities and Health Care Administration, or Department of Taxes.

Yes. Vermont law also imposes criminal penalties on telemarketers who call a Vermont telephone number without having first registered with the Vermont Secretary of State, unless the company is a federally-regulated financial institution (e.g. a federal bank), or is already regulated by, or registered or licensed with, one of the following Vermont governmental agencies: Secretary of State, Public Service Board, Department of Banking. Insurance, Securities and Health Care Administration, or Department of Taxes.

Telemarketing calls made to a number which has been listed on the federal registry for three months, or which are on a company’s ‘Do Not Call” list, violate Vermont law. If you get a call from a telemarketer that violates Vermont law, you have the right to sue the telemarketer for ACTUAL damages or $500 for a FIRST VIOLATION (S 1,000 for each subsequent violation), whichever is GREATER.

Telemarketing calls made to a number which has been listed on the federal registry for three months, or which are on a company’s ‘Do Not Call” list, violate Vermont law. If you get a call from a telemarketer that violates Vermont law, you have the right to sue the telemarketer for actual damages or $500 for a first violation (S 1,000 for each subsequent violation), whichever is greater.

Certain CALLS are not covered by the federal registration law, including calls from political organizations, charities, telephone surveyors, and companies from which you have BOUGHT something or received a delivery in the past 18 months. If you do not want to get calls from companies that FALL into any of these groups, tell the COMPANY or charity to put your phone number on their own “Do Not CALL” list. Every company and charity is obliged to keep such a list.

Certain calls are not covered by the federal registration law, including calls from political organizations, charities, telephone surveyors, and companies from which you have bought something or received a delivery in the past 18 months. If you do not want to get calls from companies that fall into any of these groups, tell the company or charity to put your phone number on their own “Do Not Call” list. Every company and charity is obliged to keep such a list.

One WORKING week, so we can prepare the DATA, BRIEF the telemarketer and MAKE sure everything is in place to START.

One working week, so we can prepare the data, brief the telemarketer and make sure everything is in place to start.

Depending on experience we will put out best TELEMARKETER on every job, and they will stay on it until the CAMPAIGN finishes or a decision is made to MOVE another person on to it depending on level of SUCCESS both GOOD and bad.

Depending on experience we will put out best telemarketer on every job, and they will stay on it until the campaign finishes or a decision is made to move another person on to it depending on level of success both good and bad.

A GOOD telemarketer will make between 100 and 115 CALLS a day, depending on the level of decision maker you can expect between 20 and 45 decision maker CONTACTS a day.

A good telemarketer will make between 100 and 115 calls a day, depending on the level of decision maker you can expect between 20 and 45 decision maker contacts a day.

On a daily basis, we will split the DATA into several sections. The MAIN section will remain as it is, but we will copy and paste things like, Appointments. Short TERM Leads, Long Term Leads, Info requests, and CLIENT to deal with, into separate sections for easy access. Normally done in Excel.

On a daily basis, we will split the data into several sections. The main section will remain as it is, but we will copy and paste things like, Appointments. Short Term Leads, Long Term Leads, Info requests, and client to deal with, into separate sections for easy access. Normally done in Excel.

After some initial CONSULTATION with the client we will come up with a script. The reason for this is synergy! This way the client knows what we are saying and they are happy with the enthuses we are putting onto certain AREAS of the conversation, that the qualification QUESTIONS we are asking are correct, and through calling we will make minor changes depending on what RESPONSE we are receiving.

After some initial consultation with the client we will come up with a script. The reason for this is synergy! This way the client knows what we are saying and they are happy with the enthuses we are putting onto certain areas of the conversation, that the qualification questions we are asking are correct, and through calling we will make minor changes depending on what response we are receiving.

This can happen a lot, and it is not just a palm off, you get to recognize which are genuinely interested and which are timewasters SIMPLY by asking a few questions before you end the call, many of the products we promote are things that people will not HAND a creditcard over for. They tend to be in the thousands of pounds and therefore take CONSIDERATION before making a decision. Always have something you can send that will add favour to a POTENTIAL client.

This can happen a lot, and it is not just a palm off, you get to recognize which are genuinely interested and which are timewasters simply by asking a few questions before you end the call, many of the products we promote are things that people will not hand a creditcard over for. They tend to be in the thousands of pounds and therefore take consideration before making a decision. Always have something you can send that will add favour to a potential client.