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Before a SINGLE call is made everything must be AGREED by both parties, from qualification process to what is being said, communication throughout the campaign is paramount, if things are not GOING to plan you have to CHOICES,

a) moan about it and blame the telemarketing company your working with.
b) work with them to FIND Out what is going wrong, is it a bad time of year, is it that people do not really understand the product//service. There is always an answer for any campaign going wrong, you just need to find the right angle .

Before a single call is made everything must be agreed by both parties, from qualification process to what is being said, communication throughout the campaign is paramount, if things are not going to plan you have to choices,

a) moan about it and blame the telemarketing company your working with.
b) work with them to find Out what is going wrong, is it a bad time of year, is it that people do not really understand the product//service. There is always an answer for any campaign going wrong, you just need to find the right angle .

I would suggest 20 days, although we do 10 days as a minimum, this gives us the OPPORTUNITY to not only GET leads from those on the phone there and then but ALSO deal with call backs and further info REQUESTS that may take time to convert, any LESS than this and you will not be giving yourself the opportunity for it to succeed.

I would suggest 20 days, although we do 10 days as a minimum, this gives us the opportunity to not only get leads from those on the phone there and then but also deal with call backs and further info requests that may take time to convert, any less than this and you will not be giving yourself the opportunity for it to succeed.

The client does, there are two main reasons for this: a) some telemarketing companies will ADD a margin on top and sell you the same DATA B) The data is licensed to you and not the telemarketing company. No telemarketing company I know HOLDS data inhouse of specific data

The client does, there are two main reasons for this: a) some telemarketing companies will add a margin on top and sell you the same data b) The data is licensed to you and not the telemarketing company. No telemarketing company I know holds data inhouse of specific data

The TeleZapper is the only product that emits a signal that “TELLS” predictive dialer computers your number is disconnected. Unlike answering machines or caller ID, once the TeleZapper’s tone is emitted, your number is removed from the computer’s call list. So, as TIME passes, you’ll receive fewer and fewer annoying telemarketing calls. If the computer gets your answering machine, your number is put back into the database to be CALLED again and again ... and again. Most telemarketing calls show up on Caller ID as “Out of area” or “private”. But since many callers are identified in these ways, it’s difficult to KNOW who’s calling and whether or not you want to pick up the phone. The TeleZapper really is a better solution to keep telemarketers out!

The TeleZapper is the only product that emits a signal that “tells” predictive dialer computers your number is disconnected. Unlike answering machines or caller ID, once the TeleZapper’s tone is emitted, your number is removed from the computer’s call list. So, as time passes, you’ll receive fewer and fewer annoying telemarketing calls. If the computer gets your answering machine, your number is put back into the database to be called again and again ... and again. Most telemarketing calls show up on Caller ID as “Out of area” or “private”. But since many callers are identified in these ways, it’s difficult to know who’s calling and whether or not you want to pick up the phone. The TeleZapper really is a better solution to keep telemarketers out!

If you ANSWER your telephone and there’s no one there, the odds are that you just “zapped” a TELEMARKETER. After a few WEEKS, you’ll notice that you are receiving FEWER and fewer of these calls.

If you answer your telephone and there’s no one there, the odds are that you just “zapped” a telemarketer. After a few weeks, you’ll notice that you are receiving fewer and fewer of these calls.

The TeleZapper uses the technology of telemarketers’ automatic dialing equipment against them. When you or your answering machine PICKS up a call, the TeleZapper emits a special tone that “fools” the computer into thinking your number is disconnected. Instead of connecting you to a salesperson, the computer STORES your number as disconnected in its DATABASE. Over TIME, as your number is REMOVED from more and more databases, you’ll see a dramatic decrease in the number of annoying telemarketing calls you receive.

The TeleZapper uses the technology of telemarketers’ automatic dialing equipment against them. When you or your answering machine picks up a call, the TeleZapper emits a special tone that “fools” the computer into thinking your number is disconnected. Instead of connecting you to a salesperson, the computer stores your number as disconnected in its database. Over time, as your number is removed from more and more databases, you’ll see a dramatic decrease in the number of annoying telemarketing calls you receive.

You can get on telemarketing lists in many WAYS:

• By having a listed telephone number
• Through a reverse PHONE book organized by NEIGHBORHOOD
• When you dial an 800 number that uses an Automatic Number identification system (AN I) to record your number
• Via CREDIT information services, such as Equifax, etc.
• By ordering products or services from direct marketers or catalogs, whether you order through the MAIL, from web sites, or via 800 numbers
• By printing or including your telephone number on your personal checks
• Even by simply paying your monthly bills

You can get on telemarketing lists in many ways:

There are several hundred TELEMARKETING call centers in the U.S., with the majority of telemarketing calls being dialed by a computer known as an auto dialer or predictive dialer. Predictive dialers can dial 3-5 NUMBERS simultaneously and can make as many as 500,000 calls between 8 a.m and 9 p.m. When you answer your phone, the computer connects you to a live telemarketer who tries to sell you something. If you are not HOME or if the computer GETS your answering machine, your number will be put back in the database to be called again later.

There are several hundred telemarketing call centers in the U.S., with the majority of telemarketing calls being dialed by a computer known as an auto dialer or predictive dialer. Predictive dialers can dial 3-5 numbers simultaneously and can make as many as 500,000 calls between 8 a.m and 9 p.m. When you answer your phone, the computer connects you to a live telemarketer who tries to sell you something. If you are not home or if the computer gets your answering machine, your number will be put back in the database to be called again later.

We are LOCATED an hour north of BOSTON, MA, NEAR Manchester, NH, where clients traveling by air usually arrive, Our location is a CONVENIENT day trip from Pittsburgh, Washington DC, Philadelphia, and the greater New York area. We ENCOURAGE you to visit us to meet our team and see first-hand the quality and professionalism that are the hallmarks of Marketing Connections.

We are located an hour north of Boston, MA, near Manchester, NH, where clients traveling by air usually arrive, Our location is a convenient day trip from Pittsburgh, Washington DC, Philadelphia, and the greater New York area. We encourage you to visit us to meet our team and see first-hand the quality and professionalism that are the hallmarks of Marketing Connections.

Our reps usually have significant business experience including telemarketing, CUSTOMER service, or inside sales. Most importantly, they have excellent telephone COMMUNICATIONS SKILLS. In fact, candidates do not get a face-to-face interview until they pass a demanding telephone screening process. Our reps typically have two to four years of college education and relevant business experience in the industries we serve — such as medical technology, high-tech, financial SERVICES and PUBLISHING. The ages of our team members range from the mid-20’s to 70’s with an average age of 40 to 45.

Our reps usually have significant business experience including telemarketing, customer service, or inside sales. Most importantly, they have excellent telephone communications skills. In fact, candidates do not get a face-to-face interview until they pass a demanding telephone screening process. Our reps typically have two to four years of college education and relevant business experience in the industries we serve — such as medical technology, high-tech, financial services and publishing. The ages of our team members range from the mid-20’s to 70’s with an average age of 40 to 45.

We can develop marketing RESEARCH programs and customer SATISFACTION surveys DESIGNED specifically to MEET your information requirements.

We can develop marketing research programs and customer satisfaction surveys designed specifically to meet your information requirements.

Yes, always. We believe that every company should offer added value. This enhances the results of any project and allows for a true evaluation of results. Often SPIN off or additional enquiries provide valuable additional revenue from TELEMARKETING ACTIVITY.

In addition we always offer our recommendations to our clients before and after any project to ensure that there is a CONSTANT improvement in all aspects of any phoning.

ASA will not ask you to commit to long term complicated contracts. We are happy to WORK with you as and when required. If you like what we do and our service you will use us again.

Yes, always. We believe that every company should offer added value. This enhances the results of any project and allows for a true evaluation of results. Often spin off or additional enquiries provide valuable additional revenue from telemarketing activity.

In addition we always offer our recommendations to our clients before and after any project to ensure that there is a constant improvement in all aspects of any phoning.

ASA will not ask you to commit to long term complicated contracts. We are happy to work with you as and when required. If you like what we do and our service you will use us again.

Mail shots are a CHEAP way of achieving few RESULTS. Usually about a 1-3% response is achieved in any area where mail shots are used. Often, mail shots are not seen by the real decision maker. Compare this to Telemarketing or mail shot that is followed with Telemarketing and which focuses on the decision maker. This ensures that a response is achieved from each call and PRODUCES positive results ranging from 15-5O°/o in many projects, depending on the product or service.

If these result percentages are compared financially, telemarketing achieves the best RETURNS on investment when used to promote the right products or services.

Mail shots are a cheap way of achieving few results. Usually about a 1-3% response is achieved in any area where mail shots are used. Often, mail shots are not seen by the real decision maker. Compare this to Telemarketing or mail shot that is followed with Telemarketing and which focuses on the decision maker. This ensures that a response is achieved from each call and produces positive results ranging from 15-5O°/o in many projects, depending on the product or service.

If these result percentages are compared financially, telemarketing achieves the best returns on investment when used to promote the right products or services.

Telesales is the use of the telephone for SELLING and promoting products or services to a business or consumer base.

The MODEM use of the word “Telemarketing” refers to anything RELATED with the use of the telephone, including Telesales.

For example research, event CONFIRMATION or database building and cleaning.

Telesales is the use of the telephone for selling and promoting products or services to a business or consumer base.

The modem use of the word “Telemarketing” refers to anything related with the use of the telephone, including Telesales.

For example research, event confirmation or database building and cleaning.

No. There is no doubt that pressure selling over the telephone can achieve NUMEROUS unqualified leads, appointments or sales. We are not that KIND of business. We offer a quality SERVICE USING experienced staff who represent companies professionally when working on their behalf. The leads, appointments, information or sales GENERATED are qualified and productive.

No. There is no doubt that pressure selling over the telephone can achieve numerous unqualified leads, appointments or sales. We are not that kind of business. We offer a quality service using experienced staff who represent companies professionally when working on their behalf. The leads, appointments, information or sales generated are qualified and productive.

We OFFER a VARIETY of pricing models, INCLUDING fixed fee arrangements, UNIT pricing, hourly rates, and monthly retainer arrangements.

We offer a variety of pricing models, including fixed fee arrangements, unit pricing, hourly rates, and monthly retainer arrangements.

We do not use an AUTO dialer. To PROVIDE the highest quality PROGRAM possible for our clients, we need to have solid discussions with QUALIFIED prospects not volumes of calls with mechanically read scripts. We do constantly look at technology to make sure we are using every tool possible to ACHIEVE this level of service.

We do not use an auto dialer. To provide the highest quality program possible for our clients, we need to have solid discussions with qualified prospects not volumes of calls with mechanically read scripts. We do constantly look at technology to make sure we are using every tool possible to achieve this level of service.

When we call, we use your COMPANY’s name we are an EXTENSION of your sales and MARKETING team and we REPRESENT ourselves as MEMBERS of your organization to your prospects and customers.

When we call, we use your company’s name we are an extension of your sales and marketing team and we represent ourselves as members of your organization to your prospects and customers.

None, except for calling small OFFICES with one or TWO people. MCC is committed to high-end B2B calling programs where clients NEED to contact decision MAKERS DIRECTLY.

None, except for calling small offices with one or two people. MCC is committed to high-end B2B calling programs where clients need to contact decision makers directly.

Our CLIENTS range from venture-backed start-ups to global 50 organizations. Our SERVICES are most beneficial to BUSINESSES with high-end products and services that need to FOCUS their sales resources on face-to-face contact, proposals, and closing business.

Our clients range from venture-backed start-ups to global 50 organizations. Our services are most beneficial to businesses with high-end products and services that need to focus their sales resources on face-to-face contact, proposals, and closing business.

By DESIGN, MARKETING CONNECTIONS MAINTAINS a call center operation consisting of 75 workstations with ROOM for controlled expansion.

By design, Marketing Connections maintains a call center operation consisting of 75 workstations with room for controlled expansion.

Yes. ASA are SPECIALISTS in the Telebusiness sector and OFFER comprehensive SERVICES which include RECRUITMENT, Training and ANALYTICAL Diagnostic Consultancy.

Yes. ASA are specialists in the Telebusiness sector and offer comprehensive services which include Recruitment, Training and Analytical Diagnostic Consultancy.

Telemarketing is not an instant short term fix or solution for solving business revenue problems and all results vary according to the product or service.We always OFFER our ADVICE and recommendations to ensure that any project is formulated to produce the best results. This may be concentrated phoning in a very short period or short periods of phoning, but a LONGER project and will depend on project strategy. We recommend what we believe is the best way of ACHIEVING results.

Telemarketing is not an instant short term fix or solution for solving business revenue problems and all results vary according to the product or service.We always offer our advice and recommendations to ensure that any project is formulated to produce the best results. This may be concentrated phoning in a very short period or short periods of phoning, but a longer project and will depend on project strategy. We recommend what we believe is the best way of achieving results.

There are various ways of TRACKING results. ANDERSON Stockley Associates can provide a manual lead sheet for future USE or a COMPUTERIZED spread sheet could be designed to suit the needs of the client and project. Either is an excellent way of tracking future LEADS and results.

There are various ways of tracking results. Anderson Stockley Associates can provide a manual lead sheet for future use or a computerized spread sheet could be designed to suit the needs of the client and project. Either is an excellent way of tracking future leads and results.

First off, WebCMO is a web site dedicated to web marketing research. When we use the word “dedicated”, we mean it. On WebCMO’s web site, you see nothing but web marketing research. We have even rejected banner advertising on our web site many times because we want to keep it a clean place for marketing research. There is SOMETHING more important than money in our world--marketing research.

Secondly, our attitudes of conducting marketing research. We are serious and treat marketing research as a science. However, many marketing research firms treat marketing research as a business. The very popular but unreliable online FORECASTS are good examples of such bad attitudes.

Thirdly, our web marketing KNOWLEDGE makes us stand along among many marketing research firms. A good marketing researcher should be a good marketing strategist. WITHOUT a thorough understanding of marketing issues, one is unlikely to conduct good marketing research.

Lastly, it is our marketing research capability that makes us different. Have you seen marketing research firms use "advanced” statistical techniques in their marketing research To us, these are the basic techniques for understanding marketing issues. We use them not because we want to show off but because we have to use them to understand complicated marketing SITUATIONS.

First off, WebCMO is a web site dedicated to web marketing research. When we use the word “dedicated”, we mean it. On WebCMO’s web site, you see nothing but web marketing research. We have even rejected banner advertising on our web site many times because we want to keep it a clean place for marketing research. There is something more important than money in our world--marketing research.

Secondly, our attitudes of conducting marketing research. We are serious and treat marketing research as a science. However, many marketing research firms treat marketing research as a business. The very popular but unreliable online forecasts are good examples of such bad attitudes.

Thirdly, our web marketing knowledge makes us stand along among many marketing research firms. A good marketing researcher should be a good marketing strategist. Without a thorough understanding of marketing issues, one is unlikely to conduct good marketing research.

Lastly, it is our marketing research capability that makes us different. Have you seen marketing research firms use "advanced” statistical techniques in their marketing research To us, these are the basic techniques for understanding marketing issues. We use them not because we want to show off but because we have to use them to understand complicated marketing situations.

Currently, WEBCMO TEAMS with LinkExchange DIGEST (A popular mailing list for web marketers) to conduct a series research about web marketing issues: Explore Web Business Markets. We are going to explore many aspects of the web marketing.

The important feature of this series research is we provide web marketers free and high quality research reports We have finished two surveys (Online Competitive ADVANTAGE Study and Online Targeting study). Currently we are conducting a new survey about email marketing strategy.

Currently, WebCMO teams with LinkExchange Digest (A popular mailing list for web marketers) to conduct a series research about web marketing issues: Explore Web Business Markets. We are going to explore many aspects of the web marketing.

The important feature of this series research is we provide web marketers free and high quality research reports We have finished two surveys (Online Competitive Advantage Study and Online Targeting study). Currently we are conducting a new survey about email marketing strategy.

Every web marketer. You will not only benefit from our research reports but also our strategic thinks about web marketing.

An interesting thing is that many students who STUDY marketing research found our web SITE very useful because we provide real marketing research cases with many analytical techniques they are unlikely to FIND anywhere ELSE.

Every web marketer. You will not only benefit from our research reports but also our strategic thinks about web marketing.

An interesting thing is that many students who study marketing research found our web site very useful because we provide real marketing research cases with many analytical techniques they are unlikely to find anywhere else.

Currently, we have several resources on our web site. The first is the email publication-- Journal of Web Marketing RESEARCH. It provides useful marketing research information. More importantly, it DISCUSSES many important web marketing issues. For example, it was the first publication to question the validity of one to one marketing. It was the first publication to propose the concept of ”Total branding management”.

On the web site, we provide freeware--SiteSurv to help web marketers develop their site design strategies. Our RISK free and SATISFACTION guaranteed survey service CyberAnalyzer helps web marketers profile and target their customers on the Internet.

Research REPORTS are a major part on our web sites. We are going to accumulate research reports at our web site and make WebCMO a definite destination for online research resources in the near future.

Currently, we have several resources on our web site. The first is the email publication-- Journal of Web Marketing Research. It provides useful marketing research information. More importantly, it discusses many important web marketing issues. For example, it was the first publication to question the validity of one to one marketing. It was the first publication to propose the concept of ”Total branding management”.

On the web site, we provide freeware--SiteSurv to help web marketers develop their site design strategies. Our risk free and satisfaction guaranteed survey service CyberAnalyzer helps web marketers profile and target their customers on the Internet.

Research reports are a major part on our web sites. We are going to accumulate research reports at our web site and make WebCMO a definite destination for online research resources in the near future.

WebCMO is a web site dedicated to web marketing RESEARCH. WebCMO stands for Web Chief Marketing Officer.

We named our web site by defining our customers. WebCMO is for Web marketers.

I have TWO hats at WebCMO. As director of research, I am responsible for identifying web marketers’ NEEDS and conducting research studies to provide useful marketing INFORMATION. As the Editor of Journal of Web Marketing Research, i am responsible for CREATING an online community.

WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer.

We named our web site by defining our customers. WebCMO is for Web marketers.

I have two hats at WebCMO. As director of research, I am responsible for identifying web marketers’ needs and conducting research studies to provide useful marketing information. As the Editor of Journal of Web Marketing Research, i am responsible for creating an online community.

Limited marketing KNOWLEDGE: while we have so many online research reports, how many different kinds of INFORMATION do we get? Not much! So far, most online research are about “how many people are online” or “how many people bought online”. While we have so many marketing issues to explore, why on the earth does almost all of the research explore such questions as “how many people are online”, again and again, and again?

The answer is: most researchers don’t have much marketing knowledge to explore the INTERNET issues. Have we ever heard from these online research firms discussing our marketing issues? If a marketing researcher has less marketing knowledge than his/her CLIENTS, how can he/she help the clients understand their markets?

A good marketing research consists of 8O% marketing knowledge and 2O% statistics.

Limited marketing knowledge: while we have so many online research reports, how many different kinds of information do we get? Not much! So far, most online research are about “how many people are online” or “how many people bought online”. While we have so many marketing issues to explore, why on the earth does almost all of the research explore such questions as “how many people are online”, again and again, and again?

The answer is: most researchers don’t have much marketing knowledge to explore the Internet issues. Have we ever heard from these online research firms discussing our marketing issues? If a marketing researcher has less marketing knowledge than his/her clients, how can he/she help the clients understand their markets?

A good marketing research consists of 8O% marketing knowledge and 2O% statistics.

As a matter of fact, there are many web MARKETING reports available on the Internet. HOWEVER, few of them are of HIGH quality. In a recent article, I discussed why the quality of online research is poor:
The real reasons for poor quality of online research, i believe, come from:
1 ) limited marketing knowledge;
2) limited stats knowledge; and
3) IRRESPONSIBLE attitudes.

As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor:
The real reasons for poor quality of online research, i believe, come from:
1 ) limited marketing knowledge;
2) limited stats knowledge; and
3) irresponsible attitudes.

This is my most frequently asked question

in my opinion; any book about marketing research is ok. Always remember, UNDERSTANDING your customers is a business philosophy INSTEAD of a method 1 would suggest PAYING more attention to the question “why should I conduct marketing research?”, instead of the question “How can I conduct a survey?”

But a good book will certainly HELP you make the research smoother. I would recommend the book How to conduct your own survey, written by Priscilla Salant and Don A. Dillrnan and published by John Wiley & Sons, Inc. it gives STEP by step instructions of a research process.

This is my most frequently asked question

in my opinion; any book about marketing research is ok. Always remember, understanding your customers is a business philosophy instead of a method 1 would suggest paying more attention to the question “why should I conduct marketing research?”, instead of the question “How can I conduct a survey?”

But a good book will certainly help you make the research smoother. I would recommend the book How to conduct your own survey, written by Priscilla Salant and Don A. Dillrnan and published by John Wiley & Sons, Inc. it gives step by step instructions of a research process.

It is hard to say ‘striking”. However we did have some valuable and interesting findings in our research.

For example, about one year ago, while very few large online companies promoted their BUSINESSES through OFFLINE ad media and while the online advertising community doubted about the effectiveness of offline promotion, our research. Online Promotion Strategy Study, shows that offline promotion (for web businesses) is one of the most EFFECTIVE promotion METHODS.

Another example is that when comparing CPM pricing model with CPC pricing model, we assumed that ADVERTISERS preferred the CPC model because the (‘PC model give advertisers guaranteed advertising results. However, in the research Understand Advertisers’ Preferences, we found that advertisers don’t prefer the CPC model. A further study shows that this is because advertisers expect higher than average click through rate.

Good marketing research provides useful information. But useful information does not necessarily need to be striking. Of course, I do hope our research yields “striking” results. But I don’t intentionally to pursue “striking” effects. To make the research result useful to web marketers is our fundamental goal in the research.

It is hard to say ‘striking”. However we did have some valuable and interesting findings in our research.

For example, about one year ago, while very few large online companies promoted their businesses through offline ad media and while the online advertising community doubted about the effectiveness of offline promotion, our research. Online Promotion Strategy Study, shows that offline promotion (for web businesses) is one of the most effective promotion methods.

Another example is that when comparing CPM pricing model with CPC pricing model, we assumed that advertisers preferred the CPC model because the (‘PC model give advertisers guaranteed advertising results. However, in the research Understand Advertisers’ Preferences, we found that advertisers don’t prefer the CPC model. A further study shows that this is because advertisers expect higher than average click through rate.

Good marketing research provides useful information. But useful information does not necessarily need to be striking. Of course, I do hope our research yields “striking” results. But I don’t intentionally to pursue “striking” effects. To make the research result useful to web marketers is our fundamental goal in the research.

Any web marketing research shall benefit both web marketers and their customers. As I describe in the article What Can I do For You?, marketing is not about selling. The real marketing is about understanding what your customers need and try to provide superior services or PRODUCTS to meet your customers’ needs. Therefore the function of marketing research is to understand what customers need and to gather information for web BUSINESSES to provide exactly what customers need.

For example, if a site owner is ABLE to understand why people VISIT has/her site and why they come back again (from the survey results of SiteSurv, for example), they will be able to DEVELOP more effective strategies. Visitors are happy because the site provides what they want, and the navigation on the site is easier.

Any web marketing research shall benefit both web marketers and their customers. As I describe in the article What Can I do For You?, marketing is not about selling. The real marketing is about understanding what your customers need and try to provide superior services or products to meet your customers’ needs. Therefore the function of marketing research is to understand what customers need and to gather information for web businesses to provide exactly what customers need.

For example, if a site owner is able to understand why people visit has/her site and why they come back again (from the survey results of SiteSurv, for example), they will be able to develop more effective strategies. Visitors are happy because the site provides what they want, and the navigation on the site is easier.

Niche Market is a specific PART of the market that a seller is focusing. This market is normal overlooked or ignored by the LARGER section of the producers. The SMALL sellers may try to tap the potential of this niche market but normally fail due to cost FACTOR. Niche market is concerned about customizing the service or product to meet the specific need of the consumer. As such the cost factor may at TIMES go up.

Niche Market is a specific part of the market that a seller is focusing. This market is normal overlooked or ignored by the larger section of the producers. The small sellers may try to tap the potential of this niche market but normally fail due to cost factor. Niche market is concerned about customizing the service or product to meet the specific need of the consumer. As such the cost factor may at times go up.

I believe these questions are currently the most important questions for every web marketer:
a. Who will be my potential customers?
b. Why do they shop online?
c. What are their shopping habits on the Street?
d. How do they choose a company or a brand?
e. How many segments are there in a CERTAIN market?
f Is there a NICHE market that’s best for my Web business?
g. What are the winning STRATEGIES?
Of course, to answer these questions, we need to conduct very sophisticated marketing research. For most SMALL web businesses, they cannot afford it.

However, marketing research is not a methodology, IT IS A BUSINESS PHILOSOPHY. EVEN you know nothing about marketing research (as a method), you still can conduct marketing research. The very first and the most important thing a web marketer needs to know about his/her customers and the market is to ask the customers: "What can I do for you?”

I believe these questions are currently the most important questions for every web marketer:
a. Who will be my potential customers?
b. Why do they shop online?
c. What are their shopping habits on the Street?
d. How do they choose a company or a brand?
e. How many segments are there in a certain market?
f Is there a niche market that’s best for my Web business?
g. What are the winning strategies?
Of course, to answer these questions, we need to conduct very sophisticated marketing research. For most small web businesses, they cannot afford it.

However, marketing research is not a methodology, IT IS A BUSINESS PHILOSOPHY. Even you know nothing about marketing research (as a method), you still can conduct marketing research. The very first and the most important thing a web marketer needs to know about his/her customers and the market is to ask the customers: "What can I do for you?”

Yes! In our recent Online Competitive Advantage study, we TRIED to understand what contributes most to the SUCCESS of a web business. We have used a sophisticated RESEARCH design to identify the “Key Drivers” of the success.

Suppose you are planning a web business. With a limited budget and time, you certainly need to focus your marketing EFFORTS on the most important areas. Without such marketing research information, you are more likely to focus on what you are familiar with if you are a tech guy, you may put most of your time and money to improve Internet development techniques on your web site. On the other hand, if you worked in the ad INDUSTRY, you are more likely to focus on web site promotions.

But our research results show that the most important factor that contributes to the success of a web business is a solid marketing strategy. If you have such research information, you should put your money and time into designing your web marketing strategy. it helps you get on the right track at the very beginning.

Yes! In our recent Online Competitive Advantage study, we tried to understand what contributes most to the success of a web business. We have used a sophisticated research design to identify the “Key Drivers” of the success.

Suppose you are planning a web business. With a limited budget and time, you certainly need to focus your marketing efforts on the most important areas. Without such marketing research information, you are more likely to focus on what you are familiar with if you are a tech guy, you may put most of your time and money to improve Internet development techniques on your web site. On the other hand, if you worked in the ad industry, you are more likely to focus on web site promotions.

But our research results show that the most important factor that contributes to the success of a web business is a solid marketing strategy. If you have such research information, you should put your money and time into designing your web marketing strategy. it helps you get on the right track at the very beginning.

Web marketing research is about CONDUCTING research (USUALLY statistical analyses) to understand web marketing issues. The process of a research project includes finding a market issue, translate it into a marketing research project, design survey questionnaire, COLLECT information from a survey, conduct analyses and report the FINDINGS and marketing implementations. Web marketing research focuses on web marketing issues only.

Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations. Web marketing research focuses on web marketing issues only.

MARKETING research is important simply because we (WEB marketers) NEED such information to make our marketing decisions. The more accurate the information we have, the less LIKELY we are to make mistakes in our decisions.

Marketing research is important simply because we (web marketers) need such information to make our marketing decisions. The more accurate the information we have, the less likely we are to make mistakes in our decisions.

LEADERS DEVELOP ownership by involving employees in the decision-making and PLANNING process. They PROVIDE resources to facilitate employee success and empower employees by devolving authority to get things done efficiently. Effective leaders develop processes that engage employees in achieving the strategic VISION.

Leaders develop ownership by involving employees in the decision-making and planning process. They provide resources to facilitate employee success and empower employees by devolving authority to get things done efficiently. Effective leaders develop processes that engage employees in achieving the strategic vision.

Learning happens at every opportunity. Your answer to leadership interview questions like this should DEMONSTRATE that effective leaders develop employees by mentoring, coaching and providing performance feedback on a daily basis. Leaders act as models for their employees but the most effective leaders not only TEACH by example they take a personal interest in the learning of others and serve as mentors. Additionally they manage learning throughout the ORGANIZATION by continually focusing attention on the learning agenda and providing the resources to facilitate it. Finally leaders monitor learning by GETTING regular feedback.

Learning happens at every opportunity. Your answer to leadership interview questions like this should demonstrate that effective leaders develop employees by mentoring, coaching and providing performance feedback on a daily basis. Leaders act as models for their employees but the most effective leaders not only teach by example they take a personal interest in the learning of others and serve as mentors. Additionally they manage learning throughout the organization by continually focusing attention on the learning agenda and providing the resources to facilitate it. Finally leaders monitor learning by getting regular feedback.

Leaders can recognize new opportunities and anticipate long term opportunities. They determine new business directions for the organization. They are able to CREATE enthusiasm and acceptance of the new vision or change and use the appropriate LEADERSHIP style to inspire and guide employees to embrace change.

Thinks about what the concept of leadership means to you when preparing for leadership interview QUESTIONS. Look back over your experiences and select insightful examples of how you have DEMONSTRATED the competencies associated with leadership.

Leaders can recognize new opportunities and anticipate long term opportunities. They determine new business directions for the organization. They are able to create enthusiasm and acceptance of the new vision or change and use the appropriate leadership style to inspire and guide employees to embrace change.

Thinks about what the concept of leadership means to you when preparing for leadership interview questions. Look back over your experiences and select insightful examples of how you have demonstrated the competencies associated with leadership.

Include these key competencies or skills that APPLY to all SUPERVISOR jobs. Planning and ORGANIZING, problem-solving, decision-making, DELEGATING, motivating, influencing, communicating and managing conflict.

Include these key competencies or skills that apply to all supervisor jobs. Planning and organizing, problem-solving, decision-making, delegating, motivating, influencing, communicating and managing conflict.

When ANSWERING supervisor INTERVIEW questions around your personal supervisory style remember that there is no wrong or right supervisory style. The only criteria is that it should be appropriate to the situation. Your ABILITY to adapt your style to the demands of the person you are DEALING with, the task at hand and the circumstances is key to success as a supervisor. Provide examples of how you have had to adapt your supervisory style to meet different needs.

When answering supervisor interview questions around your personal supervisory style remember that there is no wrong or right supervisory style. The only criteria is that it should be appropriate to the situation. Your ability to adapt your style to the demands of the person you are dealing with, the task at hand and the circumstances is key to success as a supervisor. Provide examples of how you have had to adapt your supervisory style to meet different needs.

The more your employees or team members understand about their jobs and accountabilities the more motivated they are. Show how you ensure each SUBORDINATE has clarity about his or her role and responsibilities. DISCUSS how you set clear, specific and REALISTIC TARGETS that are agreed on rather than dictated. FOCUS on how you involve employees by asking for suggestions, ideas and feedback.

The more your employees or team members understand about their jobs and accountabilities the more motivated they are. Show how you ensure each subordinate has clarity about his or her role and responsibilities. Discuss how you set clear, specific and realistic targets that are agreed on rather than dictated. Focus on how you involve employees by asking for suggestions, ideas and feedback.

You ABILITY to PERSUADE and influence your employees or team members to accept change is key. Show how you were able to gain support and commitment from them by USING the appropriate communication style, by listening and responding to CONCERNS and questions, by asking for their help and commitment and by providing support.

You ability to persuade and influence your employees or team members to accept change is key. Show how you were able to gain support and commitment from them by using the appropriate communication style, by listening and responding to concerns and questions, by asking for their help and commitment and by providing support.

Your example can SHOW how you identified the source of conflict, used the conflict situation as a CONSTRUCTIVE process to exchange opinions and IDEAS and clarify roles and RESPONSIBILITIES. Discuss how you kept the focus on the desired outcome rather than on personal grievances.

Your example can show how you identified the source of conflict, used the conflict situation as a constructive process to exchange opinions and ideas and clarify roles and responsibilities. Discuss how you kept the focus on the desired outcome rather than on personal grievances.

Coaching and developing others is part of the supervisor function. Supervisor interview questions about coaching and DEVELOPMENT of employees should INCLUDE your ability to agree on the outcomes and methods of coaching with the EMPLOYEE, to explain and DEMONSTRATE task performance, to observe and provide constructive feedback.

Coaching and developing others is part of the supervisor function. Supervisor interview questions about coaching and development of employees should include your ability to agree on the outcomes and methods of coaching with the employee, to explain and demonstrate task performance, to observe and provide constructive feedback.

These supervisor INTERVIEW questions EXPLORE your ability to plan and ORGANIZE. Your interview answer should demonstrate your ability to set priorities, establish objectives and milestones, schedule ACTIVITIES and plan proper use of resources.

These supervisor interview questions explore your ability to plan and organize. Your interview answer should demonstrate your ability to set priorities, establish objectives and milestones, schedule activities and plan proper use of resources.

This QUESTION is designed to assess your PERFORMANCE standards. Show how you SET high WORK standards for yourself and your subordinates, how you communicate your expectations and how you MONITOR performance.

This question is designed to assess your performance standards. Show how you set high work standards for yourself and your subordinates, how you communicate your expectations and how you monitor performance.