Explore topic-wise InterviewSolutions in .

This question is designed to evaluate your ability to assess what is a solid prospect and not waste your efforts on poor prospects. In tough ECONOMIC conditions SALES PEOPLE can waste precious resources chasing every lead that comes their WAY. Focus on the characteristics of a good prospect including the actual needs of the customer, the customer's budget and the real authority of the customer to MAKE the buying decision.

This question is designed to evaluate your ability to assess what is a solid prospect and not waste your efforts on poor prospects. In tough economic conditions sales people can waste precious resources chasing every lead that comes their way. Focus on the characteristics of a good prospect including the actual needs of the customer, the customer's budget and the real authority of the customer to make the buying decision.

Key points to keep in mind when answering this sales interview question are:

•  recognizing buying SIGNALS both verbal and non verbal
•  not attempting to close too early
•  familiarity with DIFFERENT closing TECHNIQUES such as the alternate choice method
•  allowing the buyer the APPROPRIATE time and SILENCE to respond to the close
•  to stop selling once the sale is made

Key points to keep in mind when answering this sales interview question are:

SOONER or later it will happen that it is necessary to walk away from a customer. This sales question is ASKED to determine that you do not walk away from opportunities too quickly or for the wrong reasons. You should have a walk-away STRATEGY that is based on valid and consistent reasons. These could include:

•  when legal and ETHICAL standards may be compromised such as taking or paying a bribe or compromising your moral or religious beliefs
•  when time and resources do not allow you to provide the acceptable standard of quality or when you know you cannot deliver what is been asked. This can be viewed as an invitation to failure
•  when the time, energy and resources required to keep the sale or customer are no longer a good investment and the business becomes unprofitable
•  when the deal does not benefit both parties and is not a win-win SITUATION, particularly when it is one-sided to your detriment

Sooner or later it will happen that it is necessary to walk away from a customer. This sales question is asked to determine that you do not walk away from opportunities too quickly or for the wrong reasons. You should have a walk-away strategy that is based on valid and consistent reasons. These could include:

The interviewer is exploring your attitude to professional and personal development. It is always impressive when CANDIDATES are able to list the books they have read. Include time-honored sales books like How to Win Friends and Influence PEOPLE by Dale Carnegie and SPIN Selling by Neil Rackham as well as some current sales books. Make sure you have read the books and be prepared to ANSWER questions like "What was the most important THING you learned from READING that book?"

The interviewer is exploring your attitude to professional and personal development. It is always impressive when candidates are able to list the books they have read. Include time-honored sales books like How to Win Friends and Influence People by Dale Carnegie and SPIN Selling by Neil Rackham as well as some current sales books. Make sure you have read the books and be prepared to answer questions like "What was the most important thing you learned from reading that book?"

Integrity- being truthful and trustworthy and having conviction - is an essential leadership competency. The effective leader demonstrates values and ETHICS in personal behavior and integrates these values and ethics into organizational practices and activities. A good leader ACTS with the courage of his/her CONVICTIONS. While leaders are open with their employees and model honesty, TRANSPARENCY and fairness, they do not VIOLATE confidences or divulge potentially harmful information.

Integrity- being truthful and trustworthy and having conviction - is an essential leadership competency. The effective leader demonstrates values and ethics in personal behavior and integrates these values and ethics into organizational practices and activities. A good leader acts with the courage of his/her convictions. While leaders are open with their employees and model honesty, transparency and fairness, they do not violate confidences or divulge potentially harmful information.

There are a NUMBER of complex challenges that managers now FACE INCLUDING having access to fewer resources, managing more specialized and more diverse teams and having to operate within a constantly changing and highly competitive environment. RELATE your answer to the knowledge you have of the JOB, the company and the industry.

There are a number of complex challenges that managers now face including having access to fewer resources, managing more specialized and more diverse teams and having to operate within a constantly changing and highly competitive environment. Relate your answer to the knowledge you have of the job, the company and the industry.

In your marketing manager interview ANSWER show how cultural factors, social factors, PERSONAL and PSYCHOLOGICAL factors all impact on consumer behavior. Provide an example of a marketing campaign or project you developed and how you utilized these FOUR key factors to develop and OPTIMIZE your project.

In your marketing manager interview answer show how cultural factors, social factors, personal and psychological factors all impact on consumer behavior. Provide an example of a marketing campaign or project you developed and how you utilized these four key factors to develop and optimize your project.

Key marketing manager competencies that this question explores INCLUDE accurate RESEARCH and analytical skills, the ABILITY to develop realistic and workable objectives and the ability to initiate and monitor strategies and activities that support these objectives. Efficient utilization of resources reflects sound judgment, planning and ORGANIZATIONAL skills.

Key marketing manager competencies that this question explores include accurate research and analytical skills, the ability to develop realistic and workable objectives and the ability to initiate and monitor strategies and activities that support these objectives. Efficient utilization of resources reflects sound judgment, planning and organizational skills.

Focus on your ability to co-ordinate and delegate activities in an efficient and practical way. Detail how you defined and divided project roles and responsibilities, kept PERSONALITY CLASHES and conflict to a minimum and monitored and FED back to the project team. Outline your particular management STYLE and why it was SUCCESSFUL.

Focus on your ability to co-ordinate and delegate activities in an efficient and practical way. Detail how you defined and divided project roles and responsibilities, kept personality clashes and conflict to a minimum and monitored and fed back to the project team. Outline your particular management style and why it was successful.

The marketing brief can be viewed as a planning tool for DESIGNING and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the CAMPAIGN or project and providing focus on what NEEDS to be achieved. Common ELEMENTS include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market's behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on.

The marketing brief can be viewed as a planning tool for designing and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the campaign or project and providing focus on what needs to be achieved. Common elements include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market's behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on.

The biggest CHALLENGE is to SELL a product in the market. No one EASILY get ready to purchase it if the product is new in the market. Then it is the marketing manager’s skill that how he sells the product using company’s resources.

The biggest challenge is to sell a product in the market. No one easily get ready to purchase it if the product is new in the market. Then it is the marketing manager’s skill that how he sells the product using company’s resources.

Give some previous examples, what was your budget and how you accomplished your aim. Tell them how you MINIMIZED the EXPENSES and expenditure, how you PLANNED it according to the SITUATION and earned the best returns.

Give some previous examples, what was your budget and how you accomplished your aim. Tell them how you minimized the expenses and expenditure, how you planned it according to the situation and earned the best returns.

The TOOLS are the elements which help in introducing a product in a market. So, tell them which tool you USED and why you used. How it had HELPED you in selling a product.

The tools are the elements which help in introducing a product in a market. So, tell them which tool you used and why you used. How it had helped you in selling a product.

Here you have to REPRESENT your abilities in a practical way. Tell them the PROJECT and your responsibilities, how you minimized the conflicts, the outcomes. You should GIVE a BRIEF account of strategy and success BEHIND that.

Here you have to represent your abilities in a practical way. Tell them the project and your responsibilities, how you minimized the conflicts, the outcomes. You should give a brief account of strategy and success behind that.

It is a kind of planning TOOL which is focused on the outcomes and needs of a campaign or a project. It is firstly designed and then implemented. Some of the elements of marketing management consist of objective of marketing, their audience and TARGET market, target market’s behavior. During the interview the recruiter FOCUS on how much you have researched and how detailed and PRECISE your brief was.

It is a kind of planning tool which is focused on the outcomes and needs of a campaign or a project. It is firstly designed and then implemented. Some of the elements of marketing management consist of objective of marketing, their audience and target market, target market’s behavior. During the interview the recruiter focus on how much you have researched and how detailed and precise your brief was.

This is one of the common QUESTIONS in a marketing interview. The interviewer(s) is likely to evaluate your PRESENCE of mind and also how GOOD salesperson you are. You may go for the following lines to sale the product:

“The only temperature you can REGULATE to keep things fresh is that of the refrigerator.”
“The only thing that saves beers from freezing and meat from TUNING into ice is refrigerator. Manages temperature and almost everything.”

This is one of the common questions in a marketing interview. The interviewer(s) is likely to evaluate your presence of mind and also how good salesperson you are. You may go for the following lines to sale the product:

“The only temperature you can regulate to keep things fresh is that of the refrigerator.”
“The only thing that saves beers from freezing and meat from tuning into ice is refrigerator. Manages temperature and almost everything.”

Marketing is the EXCHANGE of PRODUCT or service between the producer and consumer. It is anticipating the consumer requirements and IDENTIFYING the potential market to exchange a product or service against a pre-determined value. Marketing involves a number of strategies and market players. The process is not only vital in CREATING a market but also in RETAINING the market.

Marketing is the exchange of product or service between the producer and consumer. It is anticipating the consumer requirements and identifying the potential market to exchange a product or service against a pre-determined value. Marketing involves a number of strategies and market players. The process is not only vital in creating a market but also in retaining the market.

The environmental VARIABLES that impact a marketing plan are governmental, economical, TECHNOLOGICAL, legal, CULTURAL, ECOLOGICAL and stakeholders.

The environmental variables that impact a marketing plan are governmental, economical, technological, legal, cultural, ecological and stakeholders.

Share information on how you had developed the plan but do not mention the name of the product/service or other confidential details. You may say, “One of the products in our company was entering into the maturity stage from the GROWTH stage of the product life cycle. As such it was necessary to plan out another marketing strategy that WOULD be effective at this level. The stress was given to factors like MARKET retention and expansion while DRAFTING the plan. The plan was effective in strengthening the position of the product in this concerned market.”

The element of confidentiality is important throughout the answer. In case you are asked about the name of the company then be polite and say that certain restriction are not permitting you to disclose the name of the product. The interviewer(s) would understand the GRAVITY of the situation.

Share information on how you had developed the plan but do not mention the name of the product/service or other confidential details. You may say, “One of the products in our company was entering into the maturity stage from the growth stage of the product life cycle. As such it was necessary to plan out another marketing strategy that would be effective at this level. The stress was given to factors like market retention and expansion while drafting the plan. The plan was effective in strengthening the position of the product in this concerned market.”

The element of confidentiality is important throughout the answer. In case you are asked about the name of the company then be polite and say that certain restriction are not permitting you to disclose the name of the product. The interviewer(s) would understand the gravity of the situation.

Let us say a product ‘X’ is being PRODUCED. It is in the line of FMGC. The planning will be done on the following parameters:

• PURPOSE of manufacturing the product
• Market scope
• TARGET audience
• Existing competitors
• Pricing of the product
• Brand creation
• Packaging
• Promotion CHANNEL
• Feedback compilation
• Evaluation of the feedback

Let us say a product ‘X’ is being produced. It is in the line of FMGC. The planning will be done on the following parameters:

Online MARKETING is a new platform for producers and service providers to sell or market their PRODUCTS and services through the VIRTUAL medium of internet. It is also called internet marketing, web marketing and website marketing. This virtual platform ENABLES the seller to directly or indirectly interact with end users. Some of the strategies used are SEO, Email marketing and also online PROMOTIONS.

Online marketing is a new platform for producers and service providers to sell or market their products and services through the virtual medium of internet. It is also called internet marketing, web marketing and website marketing. This virtual platform enables the seller to directly or indirectly interact with end users. Some of the strategies used are SEO, Email marketing and also online promotions.

“Marketing is the PROMOTION of the PRODUCTS and services in the defined market to a set of target audience. Marketing plans the approach and the strategy required to be implemented. It uses both the traditional and MODERN promotional vehicles. Marketing includes activities like brand promotion, brand AWARENESS and sales.”

“Sales are a part of the marketing activities. It is the process through which a product is sold to the defined target audience. Sales are the final stage in the marketing process. A product or service may be sold to the end user or in case of a B2B model it may be sold to another BUSINESS.”

“Marketing is the promotion of the products and services in the defined market to a set of target audience. Marketing plans the approach and the strategy required to be implemented. It uses both the traditional and modern promotional vehicles. Marketing includes activities like brand promotion, brand awareness and sales.”

“Sales are a part of the marketing activities. It is the process through which a product is sold to the defined target audience. Sales are the final stage in the marketing process. A product or service may be sold to the end user or in case of a B2B model it may be sold to another business.”

Niche Market is a specific part of the market that a seller is focusing. This market is normal overlooked or ignored by the LARGER SECTION of the producers. The small sellers may try to tap the potential of this niche market but normally fail due to cost factor. Niche market is CONCERNED about customizing the SERVICE or product to meet the specific need of the CONSUMER. As such the cost factor may at times go up.

Niche Market is a specific part of the market that a seller is focusing. This market is normal overlooked or ignored by the larger section of the producers. The small sellers may try to tap the potential of this niche market but normally fail due to cost factor. Niche market is concerned about customizing the service or product to meet the specific need of the consumer. As such the cost factor may at times go up.

MARKETING is a medium through which the producers anticipates the DEMAND of the consumers and sell the required PRODUCT or service to satisfy their want. It is a broader platform where activities LIKE brand management, brand promotion, and sales are all clubbed towards reaching the ultimate object of creating and retaining a MARKET.

Marketing is a medium through which the producers anticipates the demand of the consumers and sell the required product or service to satisfy their want. It is a broader platform where activities like brand management, brand promotion, and sales are all clubbed towards reaching the ultimate object of creating and retaining a market.

It may be extensive TRAINING, but you may also mention any instruction of personnel regarding your strategies, RESEARCH, POSSIBLE changes, NEW production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.

It may be extensive training, but you may also mention any instruction of personnel regarding your strategies, research, possible changes, new production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.

Talk about coordinating actions and info with the DEVELOPMENT DEPARTMENT at EVERY stage. Give examples of how you marketing MANAGEMENT influences product development and vice versa.

Talk about coordinating actions and info with the development department at every stage. Give examples of how you marketing management influences product development and vice versa.

Teamwork is important as the marketing MANAGERS does his research and makes his strategic decisions based on external resources as well as cross company personnel.

He BRINGS his team work to perfection resulting in product development, marketing initiatives, PROMOTION, and advertising. He must know how to explain, lead and instruct. S/he must be able to understand the goals and means of the organization in order to ADAPT his own decisions for optimal effect.

For EXAMPLE: marketing strategies may influence product shape and color and vice versa.

Teamwork is important as the marketing managers does his research and makes his strategic decisions based on external resources as well as cross company personnel.

He brings his team work to perfection resulting in product development, marketing initiatives, promotion, and advertising. He must know how to explain, lead and instruct. S/he must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.

For example: marketing strategies may influence product shape and color and vice versa.

List some key qualifications and add a BRIEF example from your PROFESSIONAL CAREER. Marketing Managers are multitaskers. They are independent problem solvers and initiative RESEARCHERS. But they are also great team players, coordinating their activities with other departments, senior management, customers, market LEADERS and suppliers.

List some key qualifications and add a brief example from your professional career. Marketing Managers are multitaskers. They are independent problem solvers and initiative researchers. But they are also great team players, coordinating their activities with other departments, senior management, customers, market leaders and suppliers.

You can use this reply – The marketing manager evaluates the financial aspect of development. He ADJUSTS development with company’s financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to OPTIMIZE its SUCCESS AMONG current CUSTOMERS.

You can use this reply – The marketing manager evaluates the financial aspect of development. He adjusts development with company’s financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.

Market research considered key aspect in this ROLE and researching is all important for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing and PROMOTION policies. Market research allows identifying new PRODUCT trends, which allows introducing new services or PRODUCTS into the company product line. It ALSO allows following recent developments and competitors.

Market research considered key aspect in this role and researching is all important for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

MARKETING MANAGEMENT is a skill of managing the MARKET and consumers. It is a kind of activity in which product is supplied to the consumers and ALSO making new consumers in the market. A marketing manager uses different techniques in order to increasing the sales and promotion of a goods and services. There are different steps by which a marketing manager has to GO in order to achieve success.

Marketing Management is a skill of managing the market and consumers. It is a kind of activity in which product is supplied to the consumers and also making new consumers in the market. A marketing manager uses different techniques in order to increasing the sales and promotion of a goods and services. There are different steps by which a marketing manager has to go in order to achieve success.