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Everyone agrees that, political stability and security are the key potentials for encouraging tourism, tourists and capitals; however, there are other potentials prompt capital, such as;

• Availability of NATURAL resources.
• Special geographical location.
• Infrastructure, transportation and advanced communication means.
• High cultural and social awareness and availability of human resources.
• Information transparency and advanced general administrative systems.
• Encouraged tourism climate, availability of INVESTMENT incentives and governmental support to tourism.
• Availability of public and private sectors funds, and
• Providing feasibility studies to tourism projects is considered a "Key" element to ATTRACT and STIMULATE investment in tourism sector.

Everyone agrees that, political stability and security are the key potentials for encouraging tourism, tourists and capitals; however, there are other potentials prompt capital, such as;

SCTA sees the economic sector as a key partner in different programs and activities; therefore, it seeks to conclude permanent integrated partnerships with it, creating different MEANS and tools to properly communicate with it individually or collectively through large economic institutions. Large joint project could be executed through memorandums of cooperation, mutual meetings, and workshops or through INVESTMENT Services Centers and Tourism LICENSING that were established by SCTA.

Through these SCTA provides necessary information on tourism investment opportunities, OFFERS investment portfolios in addition to addressing investment's possible obstacle besides providing proper solutions to them, offering incentives and SUPPORT, procedures facilitating besides allowing direct and quick communication with the General Directorate of Investment Services at SCTA.

SCTA sees the economic sector as a key partner in different programs and activities; therefore, it seeks to conclude permanent integrated partnerships with it, creating different means and tools to properly communicate with it individually or collectively through large economic institutions. Large joint project could be executed through memorandums of cooperation, mutual meetings, and workshops or through Investment Services Centers and Tourism Licensing that were established by SCTA.

Through these SCTA provides necessary information on tourism investment opportunities, offers investment portfolios in addition to addressing investment's possible obstacle besides providing proper solutions to them, offering incentives and support, procedures facilitating besides allowing direct and quick communication with the General Directorate of Investment Services at SCTA.

In VIEW of the great riches of Saudi nature, SCTA GIVES SPECIAL importance to raising the cultural values that are associated with the DAILY work, including, creativity and development. SCTA does not offer final formula of its programs and activities, but its 'idea LABORATORY' is ever active and constantly remains keen to shift its works and programs into new environments and prospects.

In view of the great riches of Saudi nature, SCTA gives special importance to raising the cultural values that are associated with the daily work, including, creativity and development. SCTA does not offer final formula of its programs and activities, but its 'idea laboratory' is ever active and constantly remains keen to shift its works and programs into new environments and prospects.

Various regulations have been STUDIED by SCTA and discussed by specialists and experts and adopted by SCTA. Any authority or individual that deals with SCTA or benefits from its programs in addition to the targeted GROUP, mainly the tourists, could access to the detailed regulations in this respect VIA SCTA's official WEBSITE www.scta.gov.sa, or through visiting PTOs, SCTA provincial arms.

Various regulations have been studied by SCTA and discussed by specialists and experts and adopted by SCTA. Any authority or individual that deals with SCTA or benefits from its programs in addition to the targeted group, mainly the tourists, could access to the detailed regulations in this respect via SCTA's official website www.scta.gov.sa, or through visiting PTOs, SCTA provincial arms.

Mutual partnerships and agreements are considered as one of the BEST means of work as adopted by SCTA to run its BUSINESS properly and SCTA’s regulations were established consistent with this concept. SCTA, based on its strong belief that the work it does is an important national duty, and the area of performance of this duty is the entire homeland, besides its audience is all the citizens in the Kingdom which requires the contribution of all the RELEVANT aforementioned authorities based on the broad vision that was approved by the COUNCIL of Ministers upon which SCTA was AUTHORIZED to run the tourism sector in the Kingdom.

Mutual partnerships and agreements are considered as one of the best means of work as adopted by SCTA to run its business properly and SCTA’s regulations were established consistent with this concept. SCTA, based on its strong belief that the work it does is an important national duty, and the area of performance of this duty is the entire homeland, besides its audience is all the citizens in the Kingdom which requires the contribution of all the relevant aforementioned authorities based on the broad vision that was approved by the Council of Ministers upon which SCTA was authorized to run the tourism sector in the Kingdom.

SCTA, through studies and research centers as well as in communication with assisting authorities, is developing future tourism programs to be offered to investors, businessmen chambers councils and companies in order to EXECUTE the economic part of these programs. SCTA then will FOLLOW up tourism affairs in these programs. SCTA, on the other hand, offers its SERVICES and experience to study the proposed projects.

SCTA ALSO conducts a number of studies, in collaboration with national and international CONSULTATION firms, to study tourism investment opportunities across different provinces of the Kingdom and offer these projects as investment portfolios to investors and businessmen who wish to engage in areas of tourism investment in the Kingdom.

SCTA, through studies and research centers as well as in communication with assisting authorities, is developing future tourism programs to be offered to investors, businessmen chambers councils and companies in order to execute the economic part of these programs. SCTA then will follow up tourism affairs in these programs. SCTA, on the other hand, offers its services and experience to study the proposed projects.

SCTA also conducts a number of studies, in collaboration with national and international consultation firms, to study tourism investment opportunities across different provinces of the Kingdom and offer these projects as investment portfolios to investors and businessmen who wish to engage in areas of tourism investment in the Kingdom.

SCTA through its upcoming steps seeks to establish a holding company for tourism development, in an EFFORT to determine tourism POSSIBLE opportunities as well as establishing sub-tourism development companies across new tourism areas in partnership with public and private sectors.

Likewise, SCTA seeks to establish Al Ogair Development Company and another company for heritage hotels development. SCTA also in collaboration with the Ministry of Finance seeks to set up mechanisms for long-term renting of public tourism LANDS in an effort to attract investors and relevant owners, providing Okaz SOUK as tourism cultural destination for INVESTMENT to private sector in addition to providing Al Thomama Southern Park project as entertainment destination.

SCTA through its upcoming steps seeks to establish a holding company for tourism development, in an effort to determine tourism possible opportunities as well as establishing sub-tourism development companies across new tourism areas in partnership with public and private sectors.

Likewise, SCTA seeks to establish Al Ogair Development Company and another company for heritage hotels development. SCTA also in collaboration with the Ministry of Finance seeks to set up mechanisms for long-term renting of public tourism lands in an effort to attract investors and relevant owners, providing Okaz Souk as tourism cultural destination for investment to private sector in addition to providing Al Thomama Southern Park project as entertainment destination.

SCTA does not focus on MULTIPLICITY of work areas only, but it also secures incubators and attractive environment as well as provides different required services to ensure investment growth and continuity. In response to this, SCTA has established investment SERVICE centers and tourism licensing in an effort to PROVIDE appropriate environment to communicate with investors. Besides, SCTA provides required INFORMATION on tourism investment, offers investment incentives, addressing investment obstacles especially financial obstacles, which required from SCTA to sign a number of agreements and memorandum of cooperation with funding authorities such as Saudi Credit and Saving BANK (SCSB), Millennium Fund, Human Recourses Fund, Council of Saudi Chambers, in addition to a number of national banks.

SCTA does not focus on multiplicity of work areas only, but it also secures incubators and attractive environment as well as provides different required services to ensure investment growth and continuity. In response to this, SCTA has established investment service centers and tourism licensing in an effort to provide appropriate environment to communicate with investors. Besides, SCTA provides required information on tourism investment, offers investment incentives, addressing investment obstacles especially financial obstacles, which required from SCTA to sign a number of agreements and memorandum of cooperation with funding authorities such as Saudi Credit and Saving Bank (SCSB), Millennium Fund, Human Recourses Fund, Council of Saudi Chambers, in addition to a number of national banks.

Kingdom's vast area with geographical and cultural diversity requires large areas of investment. Here we have to refer to the most prominent investment trends which include tourism ACCOMMODATION facilities, RESTAURANTS, supply service, exhibitions and conferences, tourism and travel agencies, tourist guide services, banks, various trades, medical care and ENTERTAINMENT services., in addition to various types of traditional investments in which SCTA works hard to find more feasible investment areas for investors ensuring many GUARANTEES to investors in this respect.

Kingdom's vast area with geographical and cultural diversity requires large areas of investment. Here we have to refer to the most prominent investment trends which include tourism accommodation facilities, restaurants, supply service, exhibitions and conferences, tourism and travel agencies, tourist guide services, banks, various trades, medical care and entertainment services., in addition to various types of traditional investments in which SCTA works hard to find more feasible investment areas for investors ensuring many guarantees to investors in this respect.

Tourism INCOME represents a key indicator to tourism activity in the Kingdom, where statistics have indicated continual rise in it according to multiplicity of tourism areas and PATTERNS, which has led to diversity and overcrowding in tourism organizations as well as the activities and the programs of these organizations.

Upon SCTA's authority on tourism sector in the Kingdom it generally sponsors any kind of tourism activity throughout the country. It also assumes supervision, organization and development of tourism activities and seasonal events. Tourism income has contributed in large multiplicity in areas of the national economy in the Kingdom, because economic activities no longer is confined to regular areas, like stocks and real estates and the like, besides tourism activities have created new and RECURRENT jobs in addition to DIFFERENT areas of work and specialization.

Tourism income represents a key indicator to tourism activity in the Kingdom, where statistics have indicated continual rise in it according to multiplicity of tourism areas and patterns, which has led to diversity and overcrowding in tourism organizations as well as the activities and the programs of these organizations.

Upon SCTA's authority on tourism sector in the Kingdom it generally sponsors any kind of tourism activity throughout the country. It also assumes supervision, organization and development of tourism activities and seasonal events. Tourism income has contributed in large multiplicity in areas of the national economy in the Kingdom, because economic activities no longer is confined to regular areas, like stocks and real estates and the like, besides tourism activities have created new and recurrent jobs in addition to different areas of work and specialization.

SCTA CONTINUOUSLY enriches tourism sites with developmental vision. Development wheel does not stop at the time of opening and operation only, but projects of development REMAIN vivid, for this reason SCTA holds seminars and brain storming workshops in an effort to be updated in dealing with tourism sites, setting up NEW programs as well as providing daily and permanent SERVICES, paying GREAT attention to tourism products in conjunction with preservation of tourism sites.

SCTA continuously enriches tourism sites with developmental vision. Development wheel does not stop at the time of opening and operation only, but projects of development remain vivid, for this reason SCTA holds seminars and brain storming workshops in an effort to be updated in dealing with tourism sites, setting up new programs as well as providing daily and permanent services, paying great attention to tourism products in conjunction with preservation of tourism sites.

Growth rate in tourism festivals and domestic celebrations is recording notable growth, media and ECONOMIC vibrant competition could be seen by all concerned people while celebrations STARTED to gradually attract various sectors besides, being OCCASIONS that are awaited by all RELEVANT authorities throughout provinces in addition to their significant economic impact on the notable activity that accompany these events.

Growth rate in tourism festivals and domestic celebrations is recording notable growth, media and economic vibrant competition could be seen by all concerned people while celebrations started to gradually attract various sectors besides, being occasions that are awaited by all relevant authorities throughout provinces in addition to their significant economic impact on the notable activity that accompany these events.

Major FOCUS of tourism activities in the Kingdom is DIRECTED to the Saudi citizen and the expatriates in the Kingdom as key priority of SCTA, which does not conflict with the existence of specialized programs for foreign tourists. SCTA in this RESPECT has finalized e-visa program in collaboration with the ministries of INTERIOR and foreign affairs. The system was launched in 2006, and it started covering an elite group of foreign tourists to MANY tourism sties in the Kingdom.

Major focus of tourism activities in the Kingdom is directed to the Saudi citizen and the expatriates in the Kingdom as key priority of SCTA, which does not conflict with the existence of specialized programs for foreign tourists. SCTA in this respect has finalized e-visa program in collaboration with the ministries of interior and foreign affairs. The system was launched in 2006, and it started covering an elite group of foreign tourists to many tourism sties in the Kingdom.

Tourism concepts and patterns are similar, while diversity in environment and geography is an area of difference between countries. Therefore, most of the AREAS of tourism are the same ACROSS the world including provided services, while uniqueness and particularity remain the most important features of places. Here, we MUST confirm that, mainly the targeted sector by Saudi tourism is the Saudi TOURIST. Accordingly, most of tourism's patterns are COMPATIBLE to Saudi tourist's aspirations.

Tourism concepts and patterns are similar, while diversity in environment and geography is an area of difference between countries. Therefore, most of the areas of tourism are the same across the world including provided services, while uniqueness and particularity remain the most important features of places. Here, we must confirm that, mainly the targeted sector by Saudi tourism is the Saudi tourist. Accordingly, most of tourism's patterns are compatible to Saudi tourist's aspirations.

Field studies affirm that 70% of citizens spend tourism TRIPS inside the Kingdom. There are specific seasons during which the rate of domestic tourism increases SIGNIFICANTLY, even periodical growth of rates of Saudi tourists are remarkable from the study of specific locations or locations that SCTA and relevant AUTHORITIES have just finished developing. This not only refutes the sayings that - citizen does not prefer domestic tourism - rather it CONFIRMS the rates of growth in domestic tourism and these rates are in gradual increasing in the light of constant SUCCESSES achieved by SCTA due to the partnerships and mutual agreements it applies and in the first place due to citizen's increased awareness.

Field studies affirm that 70% of citizens spend tourism trips inside the Kingdom. There are specific seasons during which the rate of domestic tourism increases significantly, even periodical growth of rates of Saudi tourists are remarkable from the study of specific locations or locations that SCTA and relevant authorities have just finished developing. This not only refutes the sayings that - citizen does not prefer domestic tourism - rather it confirms the rates of growth in domestic tourism and these rates are in gradual increasing in the light of constant successes achieved by SCTA due to the partnerships and mutual agreements it applies and in the first place due to citizen's increased awareness.

SCTA has developed an organizational frame for OLD and historic souks, through conducting field surveys, following souks’ activities in the PAST and the present. Accordingly, it has set comprehensive PLANS to restore tourism activity to these souks in collaboration with relevant authorities LIKE the provincial Amaras. Within the great activity of Makkah Amara, Souk Okaz has implemented a number of PROGRAMS and activities in which SCTA has extensively participated.

SCTA has developed an organizational frame for old and historic souks, through conducting field surveys, following souks’ activities in the past and the present. Accordingly, it has set comprehensive plans to restore tourism activity to these souks in collaboration with relevant authorities like the provincial Amaras. Within the great activity of Makkah Amara, Souk Okaz has implemented a number of programs and activities in which SCTA has extensively participated.