A ________ is an elaborated version of the idea expressed in consumer – InterviewSolution

InterviewSolution

1.	A ________ is an elaborated version of the idea expressed in consumer terms. a. New idea b. Product concept c. Product idea d. Test brand
Answer» A Product concept is an elaborated version of the idea expressed in consumer terms.

Discussion

No Comment Found

Related InterviewSolutions

Distinguish between advertising and personal selling.
List five shopping products purchased by you or your family during the last few months.
Expenditure on advertising is a social waste’ Do you agree? Discuss
What does this statement show “Trade of value between two parties”? a. Competition b. Transactionc. Exchange d. Need
New product development starts with which one of the following steps of new product development? a. Idea screening b. Idea generation c. Test marketing d. Concept testing
The mental act, condition or habit of placing trust or condence in another shows which of the following options? a. Motive b. Belief c. Behavior d. Attitude
Which one of the following is NOT the stage that customers go through in the process of adopting a new product? a. Awareness b. Interest c. Evaluation d. Culture
Explain the factors determining choice of channels of distribution.
What are the factors affecting the determination of the price of a product or service? Explain.
What do you mean by ‘channels of distribution’? What functions do they play in the distribution of goods and services? Explain.