1.

As a project work in Business Studies, the commerce students of 'Creative Public School' thought of setting up a recycling plant to recycle all the waste papers from the school and prepare registers and exercise books to be used by the school students. They approached their principal who not only appreciated the idea of students but also gave her consent for the same. The school also decided to donate 20% of the revenue generated from the sale of registers and exercise books to a nearby Blind school. (a) Explain any two product related decisions which the children have to take. (b) Suggest any two factors that children should keep in mind while choosing the right name for their exercise books and registers. (c) Identify two 'values' communicated to the society by this project of creative Public School.

Answer»

(a) Two product related decisions which the children have to take are:

(i) Decisions about product features and quality: The children have to decide about the register to be made. The buyer of a product is not merely interested in pages of exercise book or register, but he also looks for colour, attractive design, quality of pages etc.

(ii) Branding: Branding is the process of stamping a product with some identifying name or mark or combination of both to give a distinct identity to the product. So, the children will decide about the branding of their product.

(b) Two factors children should keep in mind while choosing the right name for their register and exercise books are:

(i) The name kept should suggest something about the product's benefits, uses, quality etc.

(ii) The brand design mark/name should be attractive to the consumers such as a Classmate, Buniyaad.

(c) Two values communicated are:

(i) Social responsibility is assumed by making optimum utilization of resources and by donating to help blind students.

(ii) Promotion of creativity and environmental protection awareness among the students is shown here.

(iii) Creative Public School communicates the values like kindness, initiativeness, waste management, sense of self-dependence etc.



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