(a) Branding 

(b) Branding: 

The process of giving a name or a sign or a symbol, etc. to a product is called branding. 

Advantages of branding Refer Section Branding :

The process of giving a name or a sign or a symbol, etc. to a product is called branding. Terms related with branding 

(1) Brand :

A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products of one seller or group of sellers and to differentiate them from those of the competitors.

(2) Brand Name: 

That part of a brand, which can be vocalized i.e. can be spoken is called a brand name, e.g. Asian Paints, Maggie, Lifebuoy, Dunlop, etc.

(3) Brand Mark:

A brand mark is that part of a brand which can be recognized but cannot be vocalized, i. e. non utter able. It appears in the form of a symbol, design or distinct colour scheme.

For example: Girl’of Amul

(4) Trade Mark : 

A brand or part of a brand that is given legal protection against its use by other firms is called trade mark. The firm which got its brand registered with the government, gets the exclusive right for its use.-

Advantages of branding 

(1) Advantages to the Firm 

(1) Branding helps a firm in distinguishing its product from that of its competitors.

(2) It helps in advertising and display Programmes. 

(3) Branding enables a firm to charge competitive price for its products than that charged by its competitors. 

(4) It helps in Introduction of new product in the market. 

(2) Advantages to Customers 

(1) Branding helps the customers in identifying the products. 

(2) Branding ensures a particular level of quality of the product. 

(3) Some brands become status symbols because of their quality It creates a feeling of proud and satisfaction in the consumers.