Every channel of DIGITAL media is EVOLVING. Mobile marketing is also growing at a very fast pace.

Some trends that we can expect in the future are:

1. Increasing Mobile Apps - Mobile apps are increasing at a very fast pace as most of them want their customers to stay connected with them all the time. Mobile app helps to engage the customers. It also helps to generate traffic and increase sales. You can see a growing trend as more and more businesses opting for their mobile app.
2. Increasing Messaging Apps - Messaging apps help us stay connected. Messaging apps such as Whatsapp are more private than Facebook. It is a connection medium and most of the businesses soon will use these apps to stay connected with their customers.
3. Focus on location-based marketing - Location-based marketing will focus more on location than on brand. This kind of marketing is more TARGETED and it adds a more personal touch. It is also timed well. Hence we can expect to see a lot of focus on this kind of marketing. 
4. Increasing mobile video market - You can see so many videos on Facebook and GOOGLE. You will see an increase in the mobile video market in near future as the audience is attracted to it.
5. Google Accelerated Mobile PAGES - In order to improve the user experience marketers will use Google Accelerated Mobile pages. This will help the brands to stay ahead of their competitors in the mobile search.
6. Social Media - Whatsapp, Snapchat, and Instagram -These are the platforms that are specific to use for mobile only. You can see an increase in these types of platforms in near future.

Every channel of digital media is evolving. Mobile marketing is also growing at a very fast pace.

Some trends that we can expect in the future are: