Class 12 Business Studies MCQ Questions Marketing Management with Answers covering available for all important topics which are given in each chapter that will be very useful for students who are preparing for upcoming examinations. Business Studies is one of the Commerce subjects that covers topics related to business, marketing, finance, economics, accountancy and organisational studies. 

Business Studies is not just about business and money-making. It is also about making correct choices and therefore, balancing it with the money and improving an individual’s overall well-being. We have provided MCQ Questions based on the latest CBSE and NCERT curriculum, examination pattern, and expected question paper pattern issued this year. Given below are important Class 12 Business Studies MCQ Questions Marketing Management with Answers on Business studies to analyze your understanding of the topic. The answers are also given for your reference.

1. With which element is exchange mechanism related?

(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

2. Which one of the following is a marketing management philosophy?

(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

3. Which one of the following is not a marketing mix?

(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

4. Which one of the following factors is not relevant to price fixation?

(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

5. For heavy equipment, which of the following channels is more relevant?

(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

6. Which one of the following promotion tools has mass reach?

(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

7. Under the concept of “Marketing management” marketing is done keeping _______ as a focus : –

a) Consumer
b) Supplier
c) Investor
d) None of the above

8. The products and services should be brought in the market based on which of the following :

a) Needs,
b) Wants,
c) Desires and aspirations
d) All of the above

9. According to Philip Kotler, marketing management is an art and science of which of the following : –

a) Choosing target markets
b) Getting, keeping and growing customers
c) Both a and b
d) None of the above

10. Which of the following are key aspects of marketing management ?

a) Focus on customer needs and wants
b) Proving customer satisfaction
c) Creating demand of the product or service
d) All of the above

11. The success of an organization can be achieved through customer satisfaction as it helps : –

a) Keep the existing customers
b) Restrict addition of new customer base
c) Lose the existing customer and Develop new customer base
d) Keep the existing customers and facilitate addition of new customer base

12. What is the difference between marketing and selling : –

a) Marketing is a part of selling activities
b) Selling is a part of marketing activities.
c) Both marketing and selling are the same
d) None of the above

13. Which of the following is the part of the marketing mix?

(i) Price
(ii) Product
(iii) Place and Prom

14. Develop relationship.

(i) Publicity
(ii) Advertisement
(iii) Sales Promotion
(iv) Public relation

15. Which of the following is not a part of ‘Place and Promotion’?

(i) Warranties
(ii) Advertising
(iii) Personal selling
(iv) Sales Promotion

16. Which one of the following factors is not relevant to price fixation?

(i) Obtaining market leadership
(ii) Age of an organisation
(iii) Value for money
(iv) Product differentiation

17. The term ‘market’ may be understood in which of the following contexts?

(i) Geographical area covered
(ii) Type of buyers
(iii) Quantity of goods transacted
(iv) All of the above

18. Which of the following is not concerned with the ‘Price’?

(i) Advertising
(ii) Discounts
(iii) List price
(iv) Margins

19. Which of the following is not the function of packaging?

(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification

20. When a customer shows proof of purchase he/ she is repaid a part of money paid by him as price. Identify the sales promotion technique.

(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws

21. With which element is exchange mechanism related?

(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

22. Within 2 years of it’s inception, ABC Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion

23. Which one of the following is not a element of marketing mix?

(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

24. In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited :

(a) Standardisation
(b) Product Designing
(c) Customer Support Service
(d) Gathering and analyzing market information

25. Which one of the following factors is not relevant in the price fixation?

(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Answer:

1. Answer (b) Marketing

2. Answer (a) Societal marketing concept

3. Answer (d) Production process

4. Answer (b) Age of an organisation

5. Answer (a) Zero-level

6. Answer (a) Advertising

7. Answer (a) Consumer

8. Answer (d) All of the above

9. Answer (c) Both a and b

10. Answer (d) All of the above

11. Answer  (d) Keep the existing customers and facilitate addition of new customer base

12. Answer (b) Selling is a part of marketing activities.

13. Answer (iv) All of the above

14. Answer (iv) Public relation

15. Answer (i) Warranties

16. Answer (ii) Age of an organisation

17. Answer (iv) All of the above

18. Answer (i) Advertising

19. Answer (b) Pricing objectives

20. Answer (c) Refund

21. Answer (c) Public relation

22. Answer (c) Public relation

23. Answer (d) Production process

24. Answer (d) Gathering and analyzing market information

25. Answer (b) Age of an organisation