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(d) 90S.What is business communication? Describe its essential features?OrWhat are its charac-What do you mean by communication?teristics? |
| Answer» <p>Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.</p><p>Business Communication features:1) Specialized Branch of Communication: Business communication is a specialized branch of general communication that deals with various commercial and industrial subjects.2) Formal Elements: Business communication is characterized by certain formal elements, such as, commercial and technical vocabulary, use of graphic and audio-visual aids and conventional formats.3) Practical Information: Business communication deals with practical information, not factious information. It describes how to do something, explains why a procedure was changed, highlights the cause of a problem, discusses the status of a project or explains why a new equipment should be purchased.4) Clear and Condensed Information: Business Massages frequently use tables, charts, graphs, photos or diagrams to clarify or condense information to explain a process, or to emphasize important information.5) Formality: Business Massages are more formal and organized compared to general communication.6) The Use of Language and Style: The language used here is direct, plain, concise, and to the point. The style concentrates on drawing attention, arousing interest or creating desire, developing conviction and inducing action.7) Goals of Business Communication: It is done in order to carry out business goals rather than simply establishing rapport with different parties.</p> | |