Differentiate between ATL and BTL. – InterviewSolution

InterviewSolution

1.

Differentiate between ATL and BTL.

Answer»

Above The Line (ATL)	Below The Line (BTL)
(i) It targets the mass audience.	(i) it targets the identified small group
(ii) Promotion helps in establishing brand identity.	(ii) Promotion can lead to an actual sale.
(iii) it is diffficult to measure.	(iii) it is easy to measure.
Example: print,online television and cinema, advertising	Example: sponsorship, sales promotions, public relations, personal selling direct marketing etx

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