InterviewSolution
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Explain the benefits of CRM. |
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Answer» The benefits of CRM are: 1. Storage: By CRM all business data is stored and accessed from a single location. 2. Central location: Storing all the data of all departments like sales, marketing, customer service etc. in a central location provide immediate access to the recent data when it is required. 3. Collaboration: Departments can collaborate with each other with ease. 4. Improvement: It helps the enterprise to develop efficient automated process to improve business processes. 5. 360-degree view: It provides a 360-degree view of all customer information, knowledge of what customers want and matching it with existing applications to consolidate all business information. |
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