Differentiate between trade mark and brand mark.

1.	Differentiate between trade mark and brand mark.
Answer» 1. Brand name is “that part of a brand which can be spoken like Asian Paints, Pepsi, Uncle Chips, etc.” Brand names are signals that carry meaning in the minds of consumers., E.g.“Wal-Mart”. Trademark refers to words, names, symbols and product design features that are used to distinguish the products or services of one manufacturer or seller from another. 2. Brand helps in identification of the product of a company, while trademark helps in preventing others from copying. 3. If a brand has not been registered, anyone can copy it, and there is no provision of any penalty, while in case of trademark violation, there is legal action available.

Answer»

1. Brand name is “that part of a brand which can be spoken like Asian Paints, Pepsi, Uncle Chips, etc.” Brand names are signals that carry meaning in the minds of consumers., E.g.“Wal-Mart”. Trademark refers to words, names, symbols and product design features that are used to distinguish the products or services of one manufacturer or seller from another.

2. Brand helps in identification of the product of a company, while trademark helps in preventing others from copying.

3. If a brand has not been registered, anyone can copy it, and there is no provision of any penalty, while in case of trademark violation, there is legal action available.

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