Main concern of sales promotion is to persuade more and more customers and traders, (wholesaler/retailers). Field of sales promotion is very vast. 

There are various methods of sales promotion,some of them are discussed below :

• Discount : 

Under this tool, products are given at lesser price than MRP, for example. A car manufacturer may offer a discount of 10,000 for a limited period to its buyers.

• Deductions : 

Under this, products are given at a price with a fixed percentage waiver on its price, like mobile offered offered for sale at 20% lesser price.

• Return : 

This has become very common these days. Under this, the product you bought can be returned back to the buyer within a fixed duration of time. This is common in on-line purchasing.  

• Product mix :

To enhance the sale of product, on buying one product, you will get another product as a gift, free of cost.

• Immediate draw and Gift :

In this, on buying a particular good, you set scratch a card. On scratching it, you will get a particular gift mentioned on it. 

• Lucky draw : 

A coupon is given along with the product to all the buyers. Afterwards, on a fixed day, all the coupons are gathered in a box and one coupon is picked. The holder of that coupon gets a gift or prize already decided. 

• Zero % financing :

Sometimes, the manufacturer provides the product on monthly installment without charging any extra amount or interest. This is commonly known as zero % finance.

• Distribution of samples :

Before launching of any new product in the market, the company distributes its fixed amount of products as samples in the market free of cost, just to introduce it and to make the people aware.  

• Usable gain : 

Under this, the consumer gets usable benefits along with purchasing of any fixed amount of commodities, like on purchase of ₹ 2000, you will get discount vouchers worth ₹ 210.