Related InterviewSolutions

• Discuss any five consumer-oriented sales promotion techniques
• “Sales promotions are short-term incentives to encourage purchase or sale of a product or service.” Who said this?
• Trade promotion is also known as : (a) Dealer promotion (b) Consumer promotion (c) Both (a) and (b) (d) All of these
• Attractive, colourful and good attracts and induces a consumer to buy: (a) Labelling (b) Packaging (c) Motivation (d) All of these
• This allowance is given to the trader on purchase of certain quantity of goods within a given period of time. It is known as : (a) Advertising allowance (b) Display allowance (c) Purchase allowance (d) None of these
• What do you mean by allowance ? Explain its types.
• What do you mean by sales promotion ? How it is different from advertisement ?Explain.
• What is ‘contest’ in context to consumer promotion techniques ? State the types of contest that can be held.
• Why is packaging important?
• What do you mean by allowance ? Mention any of its two types.