Explain briefly the following sales promotion techniques: 1. Rebate

1.	Explain briefly the following sales promotion techniques: 1. Rebate 2. Discount coupons
Answer» 1. Rebate : In order to increase sales, many producers introduce price-off offer to the customers. Under this, the product is offered at a price lower than the normal price. For example: During off season (winter), coolers, refrigerators may be offered at 20% to 30% discount. 2. Discount coupons : A discount coupon is a certificate that entitles its holder a specified saving on the purchase of a specified product. Coupons may be issued by the manufacture either directly by mail or through sales force or through dealers.

Explain briefly the following sales promotion techniques: 1. Rebate 2. Discount coupons

Answer»

1. Rebate :

In order to increase sales, many producers introduce price-off offer to the customers. Under this, the product is offered at a price lower than the normal price. For example: During off season (winter), coolers, refrigerators may be offered at 20% to 30% discount.

2. Discount coupons :

A discount coupon is a certificate that entitles its holder a specified saving on the purchase of a specified product. Coupons may be issued by the manufacture either directly by mail or through sales force or through dealers.

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