Give the definition of sales promotion, according to the American Mark – InterviewSolution

InterviewSolution

1.	Give the definition of sales promotion, according to the American Marketing Association.
Answer» According to American Marketing Association, “Sales promotion includes all those marketing activities other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer effectiveness, such as display shows and exhibition, demonstrations and various non-recurring selling efforts not made in the ordinary routine.

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