It should involve planning, action, and communication of the specific idea concerned related to environmental protraction, its logic, and how it will benefit people. It should involve short-term and long-term measures. The following can be done in this regards:--Make it one of the top priority of the government--It should be taught to all children from primary to middle class as core subject--This should not be just symbolic; but must imbibe instilling a realistic concern in all children--There should be awards and recognition for children who show good work in this regard--Promoting the idea through stories as ads on TV and radio--Planting saplings of trees; every tree cut for development projects must be replaced by planting at least 50-100 saplings.--Participating by government at international level and adopting the action plan in government policies--Awards, recognition and incentives for industrial set ups at green sites, and those who take initiatives for environment protection