To register your business name, you’ll need to file an application with the USPTO: you can file EITHER directly with the USPTO or have an online legal filing service handle it for you. Expect to pay approximately $325 per class in application fees that your mark would FALL under and the process can TAKE anywhere from 6-12 months once you submit your application.

It’s also smart to perform a comprehensive trademark search before starting the application process to make sure your name is available (you won’t GET an application refund just because your name isn’t available).

While the process of registering a trademark is more involved than registering a DBA, rights to your name will be enforced by both the federal and state governments. As you’re getting your company off the ground, remember that your name represents your brand and business, so take the right STEPS up front to protect your identity.

To register your business name, you’ll need to file an application with the USPTO: you can file either directly with the USPTO or have an online legal filing service handle it for you. Expect to pay approximately $325 per class in application fees that your mark would fall under and the process can take anywhere from 6-12 months once you submit your application.

It’s also smart to perform a comprehensive trademark search before starting the application process to make sure your name is available (you won’t get an application refund just because your name isn’t available).

While the process of registering a trademark is more involved than registering a DBA, rights to your name will be enforced by both the federal and state governments. As you’re getting your company off the ground, remember that your name represents your brand and business, so take the right steps up front to protect your identity.