In Adobe Campaign, you can leverage a set of activities for solving COMPLEX targeting issues by offering more efficient and flexible tools. Data management activities let you IMPLEMENT consistent management of all communications with a contact using information related to their contracts, subscriptions, reactivity to deliveries, etc.

Data Management lets you track the data life cycle during segmentation operations, in particular:

• Simplifying and OPTIMIZING targeting PROCESSES, by including data that is not modeled in the data mart (creating new tables: local extension to each targeting workflow depending on configuration).
• Keeping and conveying buffer calculations, especially during target construction phases or for database ADMINISTRATION.
• Accessing external bases (optional): heterogeneous databases taken into account during the targeting process.

In Adobe Campaign, you can leverage a set of activities for solving complex targeting issues by offering more efficient and flexible tools. Data management activities let you implement consistent management of all communications with a contact using information related to their contracts, subscriptions, reactivity to deliveries, etc.

Data Management lets you track the data life cycle during segmentation operations, in particular: