1.

How Do You Forecast Revenues?

Answer»

For most companies, revenues are a fundamental driver of economic performance. A well designed and logical revenue model reflecting accurately the type and amounts of revenue flows is extremely important. There are as many ways to design a revenue schedule as there are businesses.

Some common types INCLUDE:

  • SALES Growth
  • Inflationary and Volume/ Mix effects
  • Unit Volume, Change in Volume, Average Price and Change in Price
  • Dollar Market Size and Growth
  • Unit Market Size and Growth
  • Volume Capacity, Capacity Utilization and Average Price
  • Product Availability and Pricing
  • Revenue driven by investment in capital, marketing or R&D
  • Revenue based on installed base (CONTINUING sales of parts, disposables, service and add-ons etc).
  • Employee based
  • Store, facility or Square footage based
  • Occupancy-factor base

Revenue for Hotels should be calculated as follows –

  • Get the total number of rooms each year along with forecasts
  • Hotel Industry tracks occupancy RATES (eg. 80% etc). This means that 80% of the rooms are occupied, others are vacant and don’t result in revenues. Make an estimate of occupancy rate for this hotel.
  • Also, make an estimate on Average Rent per ROOM per day on the basis of historicals.
  • Total Revenues = Total Number of Rooms x Occupancy Rates x Average Rent per room Per day x 365

For most companies, revenues are a fundamental driver of economic performance. A well designed and logical revenue model reflecting accurately the type and amounts of revenue flows is extremely important. There are as many ways to design a revenue schedule as there are businesses.

Some common types include:

Revenue for Hotels should be calculated as follows –



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