The intention behind this question is to check the candidate's viewpoint about how he will introduce and spread Scrum across the organization.

Like all living beings, any organization will show inertia initially to change and will be resistive. To overcome this BEHAVIOR and win the executive support for your endeavor, start with showing the proposed benefits that will come by moving to Agile way of doing things.

It is important for them and you to understand that this change will not come by doing Agile projects ALONE; it needs to be supported by apt CHANGES in the organization structure, process improvements, cultural change and most importantly, executive sign in.

Start by organizing SERIES of workshops for them where they will get to work as a scrum team on dummy projects:

1. Show them how feedback loop can help them save wastage and cut losses
2. Show them how sustainable growth and incremental product delivered after iterative cycle wins customers’ confidence and hence market share
3. Show them that empowering the teams helps them retain top employees

Use case studies to walk them through VARIOUS companies in the world made the successful transition and the benefits they got out of that.

It is an on-going process to get their buy in first, followed by training, education, enlightenment and finally the implementation.