1.

How does market information provided by the wholesalers benefit the manufactures?

Answer» Market information provided by the wholesalers benefit the manufacturers with the following services :  
(1). Information on demand :
The wholesaler inform the producers about the interest for goods and the position of demand in the market.
(2). A large  size of production :
It is the wholesaler who makes possible the large scale production by providing a producer with bulk order.
 (3). Facility of sales organisation :
The wholesaler buys the goods in bulk quantity from the producers. The Manufacturer therefore need not to constitute a sales organizations separately.
(4) A facility of Advertisement :
 The wholesaler sells its product and gives advertisement in large quantity.
(5) Financial assistance :
 The wholesaler sometimes, provided the manufacturers with the financial assistance by advancing loans and advance payments for goods.(6) Inventory of goods :
 The wholesaler maintain sufficient stock of the goods with it. The manufacturer ,therefore need not to make a separate arrangement for storage of goods.
 (7) Standardization of goods :
 The wholesaler also discharges the function of grading and developing the standards for the goods.


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