How does sales promotion help in increasing sales volume? – InterviewSolution

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1.	How does sales promotion help in increasing sales volume?
Answer» Sales promotion activities/schemes like free samples, free coupons, free trials, fashion shows, etc. are desgined to create interest in the product and to create brand loyalty. Sales promotion helps in differentiating a particular product of the firm from the competing product of the other firm. A firm can also use data revealing how its product compares with and outperforms the other product. All this persuades the consumer to buy new products, which, in turn, helps in increasing sales volume.

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