How does sales promotion increase the profit of the company? – InterviewSolution

InterviewSolution

1.	How does sales promotion increase the profit of the company?
Answer» Sales promotion is essentially an acceleration tool designed to speed up the selling process and maximise sales volume. It helps in maintaining sales volume during off season/depression also and it creates good public image of the product and the firm. All this results in increased sales, increased quantity of production on large scale, which, in turn offers economics of scale, cutting per unit cost and increasing the volume of profits.

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