After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on BUILDING a brand RATHER than using only keywords which could make a domain LOOK spammy. Although having keywords in the domain helps but it would work only if the combination COMES out as brandable. Some popular EXAMPLES of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com 

After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com