1.

How might you approach a short sales cycle uniquely in contrast to a long sales cycle?

Answer»

The short and LONG sales cycle varies from industry to industry. For the person who WORKS in selling life insurances, for them, the short sales cycle will be of ONE month, and the long sales cycle will be of three quarters. On the other hand, for someone who sells military equipment, the short period might be one year.

The short and the long sales cycle have their own differences, kindly have a look at the below table:

Short Sales CycleLong Sales Cycle
Involve the minimum number of meetingsInvolve multiple meetings with Stakeholders, demos, extended negotiations
Sales were not IMPACTED by the company’s conditions and the government’s decision.Sales get impacted by the company’s conditions and the government’s decision.
It needs a higher level of engagement.It does not need a higher level of engagement.
Do not involve strategic INVESTMENTS.Involve strategic investments


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