Seed addresses are used to target RECIPIENTS who do not match the defined target criteria. These recipients are added to the target: they can be imported or CREATED directly in the delivery or the campaign. For direct mail deliveries, they are added during extraction and mixed in the output document.

This has the following benefits:

• Random substitution of FIELDS with data from RECIPIENT profiles: this lets you enter only the email address, for instance in the seed address section.
• When using a workflow with data management functionalities, the ADDITIONAL data processed in deliveries can be entered at seed address level to force values: this sidesteps random value substitution.

Seed addresses are used to target recipients who do not match the defined target criteria. These recipients are added to the target: they can be imported or created directly in the delivery or the campaign. For direct mail deliveries, they are added during extraction and mixed in the output document.

This has the following benefits: