Customer relationship management is high priority for most of the companies but most of them are leaving behind social media. By using social media CRM tools you can provide a better experience to your customers. 

Here are a few ways through which you can improve your CRM strategy with social media:

• Keep an open eye on your customer's journey and try to know the engagement metrics which helps to build a long-term relationship. Connect with your customers at each STEP of the journey. Connect so they remember your brand.
• Do not NEGLECT the NEGATIVE comments.A CRM strategy needs to understand the buyer's journey at all stages.
• Have a powerful Social CRM tool that allows your brand to get all the information about the customers and the conversation history every time you reply to a complaint.
• Look for keywords and hashtags which will help you get more potential customers who you MIGHT not have come across while using traditional sales funnel.
• Keep a consistent brand experience across all your social channels. Make sure you MAINTAIN your brand voice on all the channels.

Customer relationship management is high priority for most of the companies but most of them are leaving behind social media. By using social media CRM tools you can provide a better experience to your customers. 

Here are a few ways through which you can improve your CRM strategy with social media: