There are three types of CRM:

OPERATIONAL CRM: Operational CRM helps in the efficient running of BUSINESS processes which includes sales automation, marketing automation, and service automation. The main focus of operational CRM is to get leads and convert them into customers. It also ensures that you capture all the customer details and provide service throughout the customer life cycle.

Analytical CRM: Analytical CRM helps to DETERMINE the best way to serve customers. In this application, the main focus is on data analysis. It analyzes the data and helps management to take better decision. It also helps to build a strong customer relationship.

Collaborative CRM: This application enables an organization to share customers information with various teams such as sales, marketing, etc. This is also known as Strategic CRM. The AIM of this CRM application is to use the information to increase sales by acquiring new customers and gain customer loyalty.

There are three types of CRM:

Operational CRM: Operational CRM helps in the efficient running of business processes which includes sales automation, marketing automation, and service automation. The main focus of operational CRM is to get leads and convert them into customers. It also ensures that you capture all the customer details and provide service throughout the customer life cycle.

Analytical CRM: Analytical CRM helps to determine the best way to serve customers. In this application, the main focus is on data analysis. It analyzes the data and helps management to take better decision. It also helps to build a strong customer relationship.

Collaborative CRM: This application enables an organization to share customers information with various teams such as sales, marketing, etc. This is also known as Strategic CRM. The aim of this CRM application is to use the information to increase sales by acquiring new customers and gain customer loyalty.