InterviewSolution
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How will you show that market mix is dependent on the type of the product? |
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Answer» Market Mix is a set of activities. Contribution of each is essential. It can be explained using following example: A toilet soap manufacturer can offer improved quality product at a lower price. He can keep such a low price that it can be penetrating pricing. In the competitive market he would be able to increase its sale by selecting adequate channel of distribution to reach maximum consumers. Promotion on TV and newspapers for timely information will be beneficial in raising his sales. He will have to keep shorter distribution channel for ensuring easy and quick reach of the product to the customers. |
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