1.

Justify how coordination is (a) a continuous process (b) an all-pervasive function.

Answer» iii) Coordination is a continuousprocess : - Coordination is nota one-time function but acontinuous process. It begins atthe planning stage and continuestill controlling. Suhasini plansher winter collection in the monthof June itself. She has to thenensure that there is adequateworkforce and continuouslymonitor whether production isproceeding according to plans.Her marketing department alsohas to be briefed in time toprepare their promotional andadvertising campaigns.

(iv) Coordination is an all pervasivefunction: Coordination is requiredat all levels of management dueto the interdependent nature ofactivities of various departments.It integrates the efforts of differentdepartments and different levels. The purchase, production andsales departmental efforts haveto be coordinated by Suhasini forachieving organisational objectivesharmoniously. The purchasedepartment is responsible forprocuring fabric. This thenbecomes the basis of the activitiesof the production departmentand finally sales can take place. Iffabric purchased is of an inferiorquality or is not according to thespecifications of the productiondepartment, further sales willalso decline. In the absence of coordination there is overlappingand chaos instead of harmonyand integration of activities


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