MERITS:

• No data approach can be faster than row-based if you want to analyze, process and retrieve one record at one time.
• Row-based tables are useful when there is specific demand of ACCESSING complete record.
• It is preferred when the table consists of less number of rows.
• This data storage and processing approach is easier and EFFECTIVE without any aggregations and FAST searching.Demerits:
• The data retrieval and processing operations involve the complete row, even though all the INFORMATION is not useful.

Merits:

• No data approach can be faster than row-based if you want to analyze, process and retrieve one record at one time.
• Row-based tables are useful when there is specific demand of accessing complete record.
• It is preferred when the table consists of less number of rows.
• This data storage and processing approach is easier and effective without any aggregations and fast searching.Demerits:
• The data retrieval and processing operations involve the complete row, even though all the information is not useful.