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Mr. Thomas is working as the Marketing Manager in a pharmaceutical company. The target performance fixed by the top management for the Marketing Manager is Rs. 40 lakhs sales in a month. During the month of January, 2009 he can make sales of Rs. 32 lakhs only.(a) Which management function is to be applied here?(b) Name the steps to be followed while performing this function. |
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Answer» Controlling (1) Setting performance standards (2) Measurement of actual performance (3) Comparison of actual performance with standards (4) Analysing deviations (5) Taking corrective action |
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