Myntra has acquired this company which is involved in developing smart wearable devices and their underlying software.

Myntra has acquired this company which is involved in developing smart

1.	Myntra has acquired this company which is involved in developing smart wearable devices and their underlying software.
Answer» Fashion retailer Myntra announced that it has acquired Witworks, a Bengaluru based technology startup, involved in developing smart wearable devices and their underlying software. As a part of the acquisition Myntra has inducted the team into its Innovation Labs. Witworks launched the Blink Watch wearable device in 2016. It operates on their voice-based platform, Marvin OS. The platform integrates native and third-party services with the potential of innovative voice and visual interactions, designed exclusively for wearable devices. This acquisition will facilitate Myntra to develop wearable products for their in-house brands and to utilise the technology to enhance consumer engagement.