Natural disaster:udn quaAeContact number:.LOXn our daily life, we use

1.	Natural disaster:udn quaAeContact number:.LOXn our daily life, we use broadcast mediums and instruments of informationand communication. Write any one advantage and disadvantage of it.(2 Marks)advantage:disadvantage:Baseline Test: 2018-19: Standard- Seven : Subject- General Science : (11)
Answer» Advantages • Wide geographic coverage & broad audience reach (appeals to most demographics) • Perceived accountability with well accepted audience • Relative ease of buying and post-buy maintenance • Proven Success record for promoting mass consumer products (infomercials) Disadvantages: • Audience share is generally declining due to fragmented audiences • Increasing use of DVR’s diminishing the impact of commercials (people can record their shows and skip the commercials) • Typically high CPM costs and rising production costs (most expensive) • Many television shows skew older and lower income • increasing ad clutter as commercial pods lengthen (people don’t want to watch commercials because they are taking more time away from their shows)

Natural disaster:udn quaAeContact number:.LOXn our daily life, we use broadcast mediums and instruments of informationand communication. Write any one advantage and disadvantage of it.(2 Marks)advantage:disadvantage:Baseline Test: 2018-19: Standard- Seven : Subject- General Science : (11)

Answer»

Advantages

• Wide geographic coverage & broad audience reach (appeals to most demographics)

• Perceived accountability with well accepted audience

• Relative ease of buying and post-buy maintenance

• Proven Success record for promoting mass consumer products (infomercials)

Disadvantages:

• Audience share is generally declining due to fragmented audiences

• Increasing use of DVR’s diminishing the impact of commercials (people can record their shows and skip the commercials)

• Typically high CPM costs and rising production costs (most expensive)

• Many television shows skew older and lower income

• increasing ad clutter as commercial pods lengthen (people don’t want to watch commercials because they are taking more time away from their shows)