Natural disaster:udn quaAeContact number:.LOXn our daily life, we use broadcast mediums and instruments of informationand communication. Write any one advantage and disadvantage of it.(2 Marks)advantage:disadvantage:Baseline Test: 2018-19: Standard- Seven : Subject- General Science : (11)

Natural disaster:udn quaAeContact number:.LOXn our daily life, we use

1.	Natural disaster:udn quaAeContact number:.LOXn our daily life, we use broadcast mediums and instruments of informationand communication. Write any one advantage and disadvantage of it.(2 Marks)advantage:disadvantage:Baseline Test: 2018-19: Standard- Seven : Subject- General Science : (11)
Answer» <p>Advantages </p><p>• Wide geographic coverage & broad audience reach (appeals to most demographics)</p><p>• Perceived accountability with well accepted audience</p><p>• Relative ease of buying and post-buy maintenance</p><p>• Proven Success record for promoting mass consumer products (infomercials)</p><p> Disadvantages:</p><p>• Audience share is generally declining due to fragmented audiences</p><p>• Increasing use of DVR’s diminishing the impact of commercials (people can record their shows and skip the commercials)</p><p>• Typically high CPM costs and rising production costs (most expensive)</p><p>• Many television shows skew older and lower income</p><p>• increasing ad clutter as commercial pods lengthen (people don’t want to watch commercials because they are taking more time away from their shows)</p>