1.

Observe the advertisement given below and answer the questions that follow:(a) Who do you think is the target audience for the social advertisements above?(b) What is the message that each social advertisement is trying to get across?(c) Having read about diarrhoea epidemic in the chapter on State Government,

Answer»

(a) Here are two social advertisements. In the first advertisement the target audience is the disabled children. In the next advertisement the target audience is common mass.
(b) Freedom is birthright to the disabled children also. Unless they get education, this freedom won’t come to them. Hence, they have every right to get education. Railway runs faster than us. Hence, we should not dare to cross the railway crossing when the train is coming.

Advertisement No. 1
* Visual — Display of furniture items
* Text — Quality, brand, discount

(a) Advertisement No. 2
*Visual — Display of CCTV
* Text — Features, Quality, Availability

(b) People can afford best things at cheaper price.
(c) Advertisement No. 1. This advertisement is speaking to the middle class people and is leaving out the people belonging to higher societies. Advertisement No. 2 is speaking to the business group and is leaving out the common mass.
(d) I would feel a little bit depressed.


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